Overview of job
As the SEM manager, you will be responsible for the day-to-day SEM projects’ management for your clients.
This includes communication with clients, control budget allocation and media performance, output strategy proposal and optimization plan.
You also need to train your team to improve SEM knowledge, execution, and analytics skills.
Support line manager to grow SEM business.
3 best things about the job:
- You will be working on competitive brands that continuously make impact in the market.
- Working with a fast growing and developing team of SEM specialists.
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Expand your knowledge by connecting and sharing with your peers across the team, including SEO, strategy planning.
Measures of success –
In 3 month:
- Build relationships with all key stakeholders and quickly be familiar with the clients and products.
- Accurately understand clients’ brief to assure effective and quality work.
- Taken ownership and management of client accounts, including hands on implementation and optimization of SEM campaigns.
In 6 months:
- Take the leading role in SEM proposal and strategic thinking.
- Consistently assure accuracy of daily work including data analysis and output solid learnings.
- Independently and efficiently communicate with the clients and internal teams.
In 12 months:
Target the clients’ annual KPIs effectively and efficiently.
Build good relationship with the clients and gain the trust.
Responsibilities of the role:
- Take the leading role to output SEM proposal.
- Take the leading role to do data analytics and optimization plan.
- Train your team members for basic SEM and data analytics’ skill.
- Solid experience on Baidu search (at least 4 year) preferably also on 360/sogou/shenma.
- Strong knowledge on by platform search TA and journey differences, and role of all current search product to advertisers.
- Solid experience on performance conversion (for sales conversion) , familiar with all backend journey which impacted on conversion, preferably luxury experience.
- Solid skill on Baidu operation and insight platform.
- Gain the trust from your clients.
What you will need:
- Minimum 4 to 5 years working experience in Search Engine Marketing.
- Better to have experience in serving similar industry clients or possess a proactive attitude.
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Excellent communication skill to make a good relationship with the clients.
- Solid skill on office software (Word, PPT, Excel) , expert skill in Excel.
- English writing skill is nice to have.
- Baidu Certification is must to have.
More about Nexus
GroupM Nexus is the industry’s largest community of performance marketing experts designed to drive performance and innovation at scale for GroupM’s agencies and clients. With the most platform accreditations in the industry combined with proprietary technology, media, and solutions, culture of continuous innovation and scaled partnerships, GroupM Nexus consistently sets new benchmarks for effectiveness and efficiency across all forms of media to drive growth for the world’s leading advertisers.
About GroupM China
GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business.
In GroupM, we view everyone as an unique individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global diverse clients we work with.
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