Overview of job
This role is to delivering ongoing SEM Account Service in search marketing to GroupM. As a Search Senior Executive, you will be an under GroupM Search teams and provide service to GroupM Clients.
Reporting of the role
This role reports to the SEM Director
3 best things about the job:
- The ability to influence the search adoption of leading agency brands in China
- You will be part of a team of young passionate individuals with hip leadership and loves thinking outside the box.
- Opportunity to manage the fastest growing business in the market in the world.
Measures of success –
In 3 months:
Understood how GroupM search team’s internal processes are run
In 6 months:
Understood client’s business approach and meet requests of daily work
In 12 months:
Been up to speed with client’s portfolios / value proposition and able to articulate this confidently.
Responsibilities of the role:
- Assist in marketing strategic plan and execution on SEM media (e.g. Baidu) and performance marketing media (e.g. TikTok) platforms.
- Improve ad serving efficiency through periodic data monitor and analysis.
- Communicate with media for periodic product update, and apply updates to ad serving plan.
- Draft periodic data analysis report, provide respective solutions on improving ad serving performance.
What you will need:
- Associate degree or above, 1-3 years and above SEM or feeds ad serving experience in advertising agencies is preferred. SEM or feeds related experience is also preferred.
- Fast-learning ability, teamwork, sense of responsibility, detail caring, and pressure-adapting ability is expected.
- Familiar with Microsoft Office, especially Excel and PowerPoint.
- Good at analyzing data, providing data insight, and planning search campaigns.
- Enthusiastic in SEM and performance marketing.
About GroupM
GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business.
Follow @GroupMWorldwide on Twitter
More about Nexus
GroupM Nexus is the industry’s largest community of performance marketing experts designed to drive performance and innovation at scale for GroupM’s agencies and clients. With the most platform accreditations in the industry combined with proprietary technology, media, and solutions, culture of continuous innovation and scaled partnerships, GroupM Nexus consistently sets new benchmarks for effectiveness and efficiency across all forms of media to drive growth for the world’s leading advertisers.
About China
GroupM is the world’s leading media investment company with a mission to create a new era of media where advertising works better for people. Responsible for more than $60 billion in annual media investment, according to COMvergence, the company innovates, differentiates, and generates sustained value for clients wherever they do business. GroupM’s portfolio includes agencies Mindshare, Wavemaker, EssenceMediacom and mSix&Partners, as well as Choreograph (Data & Technology), GroupM Nexus (Cross-Channel Performance & Activation), and GroupM Investment.
In GroupM, we view everyone as an unique individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global diverse clients we work with.
