About GroupM Nexus
GroupM Nexus is the world’s leading global media performance organisation that unites GroupM’s global performance Talent & Technologies. Nexus unites GroupM Practices (search, social, programmatic, ad-ops, commerce) and Solutions (ATV, ADOOG, APROG and Goat) into a single unit. The global organisation is underpinned by a new cross-channel performance platform, AI and international delivery hubs to set new benchmarks for innovation, effectiveness and efficiency for GroupM’s agencies and clients.
With +350 people across Brisbane, Sydney, Melbourne, and Adelaide, our primary purpose is to deliver unrivalled advantage to our clients, stakeholders, and people.
We have a clear vision for our business, to lead the next era of media performance. We believe that this spans how we make advertising work better for our people, our planet, our communities, and our clients.
Our Nexus mission statement is to place transformative technology at the centre of human experiences. We’ll achieve this by connecting our technology, talent and thinking.
What is Nexus? GroupM’s omni-channel performance engine delivering better business outcomes for clients and agencies.
What success looks like for GroupM Nexus Australia:
- Making Nexus the best place to learn, grow and develop
your craft skills
- Unlocking the new agency model with cross-disciplinary media performance teams
- Delivering unrivalled tech, data & AI advantage
to our clients and agencies
What does the end state look like? Imagine a world where there is strength in community:
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Connected technology that let’s us engage with audiences across a complex customer journey, delivering better business outcomes for clients.
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Connected talent that let’s our people unlock the bigger omni-channel opportunity with training/developing opportunities outside their current core competence.
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Connected thinking that lets us come together across different disciplines to share, connect and collaborate as one team Nexus.
As market leaders we work closely with our clients to develop a healthy, accountable, responsible and diverse ecosystem that enables data driven marketing at scale, and is mutually beneficial for all partners and the communities at large that we influence. For our people, we are driven by our proposition of offering fulfilling careers driven by intelligence, imagination and inclusion that help redefine the role of media in our daily lives.
We recently launched Nexus Connect, our ongoing commitment to our People. Our goal is to make Nexus the best place to work, learn and grow. We’re passionate about learning & development, empowering our people with fantastic resources such as GroupM University and Career Navigator. Nexus Connect brings forth a bespoke mentoring program that connects our talent to leadership across all facets of the business. We’ve also embedded a ‘Better for All’ initiative to ensure GroupM Nexus attracts the most diverse and representative mix of talent where everyone feels welcome and has equal opportunity to grow.
Your role in a nutshell
The Performance Group Director - Social, oversees a large portfolio of clients and the fulfillment of biddable activation and buying across that market. You will lead all activation operations, ensuring that all activity is delivered in full, to the desired level of performance, and in line with GroupM’s best practices. This will include adopting key initiatives from Nexus, such as the use of automation.
The activation team will report directly to you, and you will be expected to set up an environment where people have clarity on their performance & career paths, are able to thrive, and feel safe.
This role will focus on
People
- Live and breathe the GroupM values every day.
- Oversee biddable activation across your market, directly responsible for output and excellence.
- Accountable for attracting, developing, and retaining the best biddable activation talent in market.
- Provide ongoing coaching, feedback, rigour, and development to the activation team in a variety of ways.
- Work with the talent team and craft leads to support and drive the onboarding experience for all new starters.
- Work with the talent team and craft leads to grow skills and capabilities of the team through custom-developed training and certification programs.
Process and Operations
- Collaborate with agency and GroupM Nexus stakeholders to understand needs and anticipate areas for improvement.
- Oversee delivery standards across the group, ensuring a continuous improvement of process through leadership and strategic intervention.
- Lead by example, playing both an ambassadorial role across the group and a direct leader role to your teams.
- Work with global and regional counterparts, and agencies, to define the optimal process to ensure quality, efficiency, and accuracy in all biddable activation.
- Support the craft leaders in identifying and implementing tools, technology, data, and automation solutions through the group, and then ensuring maximum adoption.
- Maintain strong vendor and publisher relations, supporting the craft leads where required.
Clients
- Support the agency in new business where required.
- Maintain a strong view of client satisfaction and proactively develop strategies for improvement in collaboration with agency stakeholders and craft leads.
- Accountable for resolving escalations, working in tandem with craft leads where required.
- Be a partner to the GroupM Nexus craft leads and agency chief digital & product/growth officers in leading our network’s biddable services offering.
Commercial
- Maintain a strong view of commercial performance and make smart business decisions that improve key indicators such as cost to serve and billings to staff cost ratios.
- Through continual process improvement and supervision of outputs, ensure error rates and credits are kept at a minimum.
- Troubleshoot and proactively manage business challenges.
- Show expert grasp of the commercial, strategic, and technical elements of all relevant products and services.
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