Reporting of the role
This role reports to the Performance team leader
3 best things about the job:
1. You would have the opportunity to be one of the pioneer in an emerging industry, which may change the entire digital ecosystem in China market.
2. You would be highly evolved into various campaigns that are unavailable in anywhere else. You would be exposed to clients within different industries.
3. You could work with the biggest media agency in the world.
Measures of success –
In three months:
· Familiar with digital media and performance platforms operation.
· Understand all media concepts, tools and methodologies that used.
In six months:
· Be able to lead and manage one or few campaigns independently and deliver good outcomes eventually.
· Play a key role to coordinate and participate in specific projects.
In 12 months:
· Has an in-depth knowledge towards Chinese top performance platforms.
· Be able to initiate and propose projects that bring values to clients, agencies and internal stakeholders.
Responsibilities of the role:
•Hands-on operation and optimization on performance campaigns across Feeds, short-video and mobile in all kinds buying methodologies, such as Toutiao，Tencent，快手and 小红书etc.
•Be involved in performance planning, data analytics, insight learning and post-buy reports of performance campaigns.
•Work with social vendors, 3rd party tracking/data companies and other external stakeholders to ensure the success of performance campaigns.
•Purpose performance marketing plans and business initiatives to agencies/clients from a strategy perspective. Communicate with agencies /clients to understand and meet their demands.
•Mentoring and training members of performance operation team.
•Improve key client’s serving satisfaction and lead team have 1-2 innovative outputs every year.
What you will need:
•Bachelors or higher degree in business, marketing, advertising, communication or a related field.
•Has a good working ethics as well as professional integrity, and be passionate towards digital/performance industry.
•3-5years professional experience in operation.
•Excellent knowledge and skills of Microsoft suites: Excel, Powerpoint and etc.
•Fluency in speaking and writing English is a plus
About GroupM
GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business.
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More about Nexus
GroupM Nexus is the industry’s largest community of performance marketing experts designed to drive performance and innovation at scale for GroupM’s agencies and clients. With the most platform accreditations in the industry combined with proprietary technology, media, and solutions, culture of continuous innovation and scaled partnerships, GroupM Nexus consistently sets new benchmarks for effectiveness and efficiency across all forms of media to drive growth for the world’s leading advertisers.
About China
GroupM is the world’s leading media investment company with a mission to create a new era of media where advertising works better for people. Responsible for more than $60 billion in annual media investment, according to COMvergence, the company innovates, differentiates, and generates sustained value for clients wherever they do business. GroupM’s portfolio includes agencies Mindshare, Wavemaker, EssenceMediacom and mSix&Partners, as well as Choreograph (Data & Technology), GroupM Nexus (Cross-Channel Performance & Activation), and GroupM Investment.
In GroupM, we view everyone as an unique individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global diverse clients we work with.
