Overview of job
GroupM is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Manager – Reservation Buying to join us.
If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, track and optimize digital marketing campaigns.
You should have a strong grasp of current digital ecosystem, platform and strategies and be able to lead targeted digital marketing campaigns from concept to execution. Digital marketing managers will work with the brand, agency business team, supporting, and vendors to launch campaigns on time and on budget. You’ll also be managing the KPI and performance trackers.
At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.
Reporting of the role
This role reports to the Business Group Head/Team Lead
3 best things about the job:
1. Be part of one of the largest digital spending accounts
2. Chance to lead client conversations and thinking on non-biddable media limited not just to Facebook and Youtube but display too
3. A strong culture of test & learn – if you want to learn the effectiveness of a new tool, a new platform and want to apply the learning, you have to make a strong case for it, and the media team will help enable the test. Once the test is successful, your learnings and recommendations
In three months:
· You should be able to plan, execute and present month on month display strategy for each brand, communicate and be on top of all non-biddable campaign metrics as well.
· Recommendation on overall brand content that helps brands achieve goals beyond campaign metrics.
· Build the quarterly media strategy for the brands you manage as well as manage at least 1 corporate project.
· You will also manage monthly connects with the client and customized planning requirements.
In six months:
· You should be able to contribute to the annual planning and strategy process for all brands that you manage and help present the Non Biddable section to the internal strategy team and potentially to the client.
· Have regular conversations with the publisher teams to improve account performance for your set of brands and leverage their support for strengthening campaign strategies.
· You will also manage a few corporate projects/tests & learns that you will roll out.
In 12 months:
· You will help evolve the non-biddable planning principles and think with beyond campaign approach for your set of brands on Non-biddable media.
· Work closely with the strategy team to build brand-specific strategies.
What your day job looks like:
· Plan and manage all digital marketing, trackers, communication, social media and display advertising campaigns
· Strong grasp on numbers and excel. Should be able to work quickly to measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
· Identify trends and insights, and optimize spend and performance based on the insights
· Brainstorm new and creative KPI growth strategies
· Utilize the strong analytical ability to evaluate digital across multiple channels and customer touchpoints
· Instrument conversion points and optimizes user funnels
· Collaborate with brand, internal team and other vendor partners
· Evaluate emerging technologies. Provide perspective for adoption where appropriate
What you will need:
· BS/MS degree in marketing or a related field
· Ability to work under pressure and tight deadlines
· Proven working experience in 3-6years in digital marketing – preferably with FMCG, Retail or ecomm.
· Strong analytical skills and data-driven thinking - Intermediate to advanced analytical skills, specifically relating to performance data and metrics
· Experienced in identifying target audiences and devising digital campaigns that engage, inform and motivate
· Demonstrable experience leading social media and/or display advertising campaigns
· Applied knowledge of 3rd party ad serving, website and tracking and associated technologies
· Understanding of Brand safety and Viewability measures to deliver Quality Inventory to Our clients
· Up-to-date with the latest trends and best practices in online marketing and measurement -(DMP, DSP, SSP etc.)
More about GroupM Nexus
GroupM Nexus is the industry’s largest community of performance marketing experts designed to drive performance and innovation at scale for GroupM’s agencies and clients. With the most platform accreditations in the industry combined with proprietary technology, media, and solutions, culture of continuous innovation and scaled partnerships, GroupM Nexus consistently sets new benchmarks for effectiveness and efficiency across all forms of media to drive growth for the world’s leading advertisers.
About GroupM
GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.
