Overview of job:
GroupM is the world’s largest media investment company and is a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for Manager - Non Biddable in the Nexus planning team.
Nexus Activation Specialist team ensures that briefs are reviewed, creating the media campaigns with Campaign Delivery Team, and set delivery expectations. Also, ensure Creation and delivery of integrated media solution for every campaign. Nexus Activation Specialists meets Agency Team & Clients’ expectations by achieving campaign KPI’s timely, embedding operational excellence.
GroupM Nexus Activation Specialist teams adopt a collaborative and customer-centric approach in delivering high valued and innovative solutions for our Agencies’ and Agencies’ clients, including the activation and execution of dynamic media campaign.
Description
Reporting of the role: This role reports to Ass. Director – Non-Biddable
The best things about this job:
- You are a part of proven, high-performance team with an excellent supporting network with development opportunities within GroupM India.
- Opportunity to work as Activation Specialist team and extend your learning opportunities.
- Learn & Grow is the mantra we believe will help the candidate prosper in their career path.
- Attain a strong understanding of cross channel media strategy.
In three months, your goals will be:
- Understanding of Nexus cross-functional teams, their roles and responsibilities.
- To be involved from brief to implementation of campaigns for the aligned business.
- Giving contribution in the team and add value while delivering Client requirements.
- Involved in plan creation & execution for aligned businesses meeting day-to-day requirements.
- To understand the category and brand objectives for the year.
In six months:
- Handle tactical and implementation planning independently with the team, ensure delivery of KPI as aligned.
- Creating integrated media plans across TV, Press, Radio and Integrated (TV + Digital).
- Master the art of optimization and prioritization of workflow.
- Successfully lead media discussion with the Agency.
In 12 months:
- Ensure Plan QC & process optimization right through the year with a tracker.
- Train and build multi-channel / integrated plan champions within your team.
- Achieve 100% Nexus process compliance adherence.
- Contribute towards Nexus tool creation / enhancement to enhance efficiency in the planning.
Responsibilities of the role:
Following are the responsibilities of the Nexus Activation Specialists, and the varying degree of complexity is subject to individual job level:
· Nexus Activation Specialist team is accountable for tactical planning, buying and execution of Non-Biddable media plans for a set of businesses after understanding clients media deliverables, GroupM Agency’s deliverables and campaign KPI’s.
· Review the brief received from the Agency business team; align with them on the expectation/ output.
· Based on the reviewed and aligned brief, create integrated activation plans In line with SOP.
· Working with Nexus mPlan team for campaign execution (campaign go live).
· Track the live campaigns on daily/ week basis in terms of spot implementation, campaign performance, mid- evals for corrective actions etc.
· Post evals of all campaigns and learnings from each campaign.
In addition to create, implement, and manage integrated campaigns:
· Ensure multi-media plan solution are provided to agency business team wherever required.
· Work collaboratively with agency business team, Nexus Activation Specialists, Nexus mPlan, and other Nexus teams (wherever required) to ensure a holistic approach in campaign creation & execution.
· Ensure understanding and 100% compliance with both GroupM and Finance processes, policies and procedures.
· Review output from the Nexus Activation specialist team before delivering to Campaign Delivery team to ensure a best-in-class response.
What you will need:
· 3+ years of media planning experience.
· Understanding of Media – TV, Print, Radio & Digital non-biddable and cable to deliver integrated media solution.
· Industry Software Knowledge & usage – YUMI, IRS, TGI, MAP. Understanding of digital tools like ComScore, etc.
· Strive for excellence demonstrated by setting high standards for yourself and committed to continuous improvement and deliver results despite constraints.
More about GroupM Nexus
GroupM Nexus is the industry’s largest community of performance marketing experts designed to drive performance and innovation at scale for GroupM’s agencies and clients. With the most platform accreditations in the industry combined with proprietary technology, media, and solutions, culture of continuous innovation and scaled partnerships, GroupM Nexus consistently sets new benchmarks for effectiveness and efficiency across all forms of media to drive growth for the world’s leading advertisers.
More about GroupM
GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com
About India
2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.
At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
