Overview of job:
GroupM Nexus team adopt a collaborative and customer-centric approach in delivering high value and innovative solutions for our Agencies’ and Agencies’ clients, including the activation and execution of dynamic media campaign.
We are currently looking for a Manager /Sr. Manager in the Nexus Non-Biddable planning team.
The role requires the planner to review brief in liaison with the Director and highlight anomalies if any. Thereby, media plans need to be worked upon as per the brief and delivered basis set guidelines. Campaign maintenance KPI to be achieved with regular follow up with channel partners, Operations team as well as Agency team. Media mix planning TV, Print, Radio, Digital should be the focus for all plans.
Description
Reporting of the role:
This role reports to Director / Sr. Manager – Non-Biddable
The best things about this job:
- You are a part of proven, high-performance team with an excellent supporting network, providing development opportunities within GroupM India.
- Opportunity to work as Activation Specialist team and extend your learning opportunities.
- Learn & Grow is the Mantra we believe that will help the candidate prosper in their career path.
In Three months, your goals will be:
- Understanding of Nexus cross-functional teams, their roles, and responsibilities.
- To be involved from brief to implementation of campaigns for the aligned businesses.
- Contributing to team’s development and add value while delivering Client requirements.
- Learn all media planning softwares e.g. Yumi, IRS, ATOM, Wrike
In Six months:
- Learn all media planning softwares e.g. VSC, Flow, mScreen.
- Handle tactical and implementation planning independently and ensure delivery of KPI as aligned.
- Master the art of optimization and prioritization of workflow.
- Successfully implement the media campaign.
In Twelve months:
- Achieve 100% Nexus process compliance adherence.
- Contribute towards Nexus tool creation to enhance efficiency in the planning.
- Creating integrated media plans across TV, Press, Radio and Integrated (TV + Digital).
Responsibilities of the role:
- Accountable for tactical planning and execution of non-biddable media plans for a set of businesses.
- Review the brief received from the Agency business team in liaison with the Reporting Manager and align the expectation/ output.
- Based on the reviewed and aligned brief, create integrated activation plans In line with SOP.
- Working with Nexus mPlan team for campaign execution (campaign go live).
- Track the live campaigns on daily/ week basis in terms of spot implementation, campaign performance, mid- evals for corrective actions etc.
- Post evals of all campaigns and learnings from each campaign.
In addition to create, implement, and manage integrated campaigns:
- Work collaboratively with Agency business team, Group M specialist units, Nexus Buying team, Nexus mPlan, and other Nexus teams (wherever required) to ensure a holistic approach in campaign creation & execution.
- Ensure understanding and 100% compliance with both GroupM and Finance processes, policies, and procedures.
What you will need:
- 2+ years of media planning assistant experience.
- Understanding of Media – TV, Print, Radio and cable to create the media plans.
- Industry Software Knowledge & usage – YUMI, IRS, MAP.
- Strive for excellence demonstrated by setting high standards for yourself and committed to continuous improvement and deliver results despite constraints.
More about GroupM
GroupM - GroupM leads and shapes media markets by delivering performance-enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients let us be more adventurous with our business and talent. We give our talent space, support, and tools to innovate and grow.
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About India
2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.
At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
