GroupM is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. The Campaign Management Manager will be responsible to drive the development of content/influencer marketing business as a form of service or product for clients as well as a tool to support the growth of digital business for GroupM agencies.
3 BEST THINGS ABOUT THE JOB:
•Get to work with the most dynamic and largest influencer marketing team in Philippines
•Cultivate creativity with your content ideas fueled by data
•Be the first in market to access the largest tech stack on content planning, working with Philippines’ biggest brands
Responsibilities of the role:
Campaign Delivery
- •Supervise KOL Buying executives in ensuring on time, in full delivery of influencer marketing campaigns, ensuring SLA followed by clients
•Liaising with KOL Planning team to understand the approved KOL content plan
•Liaise with KOL to discuss KOL briefing, collaborating with creator to enrich KOL idea and ensure each creator abides by brief
•Liaise directly with KOL to ensure right pricing and performance calculation
•Lead in brand’s KOL Inventory expansion, setting monthly and quarterly by identifying new names
•Supervise KOL Buying executives to ensure 100% implementation of all KOL selection submission are 100% brand safe and vetted
•Liaise with Trading manager to determine effectiveness of cost / cost benchmark
•Liaise with client on KOL content approval, driving quality checks on details following brief and clientdirections
•Train the KOL Buying team to follow buying template and buying strategy
Campaign Management
- •Lead the daily/ weekly/ monthly campaign performance, updating campaign performance report regularly
•Monitor daily creator content, if implementation is following aligned and approved KOL brief
•Liaise with client on KOL content approval, driving quality checks on details following brief and client directions
Relationship Management
- •Build Relationships with influencers to ensure smooth workflow and brand relationship
•Update GOAT database on performance/campaign benchmarks
•Liaise with Trading lead to determine effectiveness of cost / cost benchmark
•Monitor daily/ weekly/ monthly campaign performance, updating campaign performance report as needed
•Update GOAT database on performance/campaign benchmarks
More about GroupM
GroupM - GroupM leads and shapes media markets by delivering performance-enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients let us be more adventurous with our business and talent. We give our talent space, support, and tools to innovate and grow.
About the Philippines
In recent years, the Philippines has emerged as one of the fastest-growing economies in Southeast Asia. Al-Jazeera noted the market demonstrating “an unprecedented period of macro-economic buoyancy and political stability”, spurring both domestic and international business growth. It is also one of the largest and fastest-growing digital markets in Southeast Asia, with growth expected to increase exponentially in the next few years.
With a population of 109.5 million, 59.2% of these currently have access to the internet. By 2022, the Philippines' internet population is forecasted to be 73%. Coupled with the Philippines’ vibrant economic growth and the expansion of its digital footprint, GroupM Philippines is well-positioned as an exciting and innovative organization for media players and talent to be.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
