Overview of job
GroupM is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Executive - Programmatic to join us.
At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us
In 3 months:
- Imbibe understanding of programmatic ways of working, timelines, best practices, and checklists.
- Get onboarded with the programmatic setup, activation, and reporting requirements.
- Understand the media buying nuances on the account.
In 6 months:
- Evolve into a complete end to end campaign management role.
- Support the Programmatic Lead in media buying, optimization, and reporting activities.
- Contribute to excellence in media buying through QC, hygiene and adherence to best practices.
In 12 months:
- Grow your campaign management and trading skills.
- Improve upon your understanding of the programmatic ecosystem and its contribution to the digital media mix.
- Work closely with Programmatic account lead to share insights and improve digital maturity of the client/account.
- Build trust within your competency with the internal team and also with the Business team and client.
- End to End Team management (Capacity, staffing, learning & development, and growth) based on requirement.
- Be prepared to evolve into a leadership role as per account requirement.
What you will need:
- 1-2 year of exposure to the programmatic platforms with understanding of activation (campaign setup) workflow.
- Understanding of MS Office product suite including MS Excel for reporting and data analysis.
- Being able to articulate technical concepts to non-technical audience, including programmatic terminology.
- In-depth knowledge of programmatic technology stack’s inner working processes.
- Technical aptitude and affinity for data & related conversations.
Roles & Responsibilities:
- Successfully managing day-to-day performance of campaigns across different DSPs - DV360 and TTD.
- Able to meet campaign KPIs on time and error free set-up execution and reporting.
- Able to execute optimizations aimed at exceeding KPIs; Set campaign "strategies", e.g. targeting, bidding, platforms, data usage, ideas, downstream client funnel optimization.
- Able to make compelling arguments based on historical data and implement the strategies on active campaigns.
- Working with agency internal team to develop best-in-class solutions to achieve best results in KPIs.
- Communicate to other departments in the organization to facilitate client requests.
- Effectively manage the budget while optimizing the same towards optimal delivery.
- Maintain health and positive environment within the team.
About GroupM
GroupM Nexus is the industry’s largest community of performance marketing experts designed to drive performance and innovation at scale for GroupM’s agencies and clients. With the most platform accreditations in the industry combined with proprietary technology, media, and solutions, culture of continuous innovation and scaled partnerships, GroupM Nexus consistently sets new benchmarks for effectiveness and efficiency across all forms of media to drive growth for the world’s leading advertisers.
About India
2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.
At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
