Overview of job
Nexus is a part of GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for an Executive - Non Biddable to join us. In this role, you will be responsible for tactical planning, execution of Non-Biddable media plans for a set of businesses.
At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.
Reporting of the role:
Reporting to: This role reports to the Director - Non Biddable GroupM Nexus India
3 best things about the job:
- Opportunity to grow both personally and professionally.
- Opportunity to innovate
- The opportunity to work on one of the biggest accounts of India. Would be in a different pedestal if successful on these accounts.
Measure Of Success:
In three months:
- You would have started understanding day to day deal management and CPRP impact
- You would have understanding of P&G operating processes
- Complete knowledge of your clients' benchmarks
- Meeting day to day client requirements
In six months:
- Start doing deals on some of the channels.
- KPI Control (quantitative as well as qualitative parameters)/ data management for monthly meetings
- You will be building a pipeline of new opportunities.
In 12 months:
- You will need to contribute to deal strategy and closure process
- You will have accountability of deals (Timely recos, recovery)
- Start working on enhancing internal and external relationships.
Responsibilities of the role:
Following are the responsibilities of the GroupM Nexus Activation Specialists and the varying degree of complexity is subject to individual job level:
- GroupM Nexus Activation Specialist team is accountable for tactical planning and implementation for a set of clients
- GroupM Nexus Activation Specialist team to understands clients’ brand identity, GroupM Agency’s deliverables and campaign KPI’s
- Understand the campaign brief received from Agency Planner / GroupM Nexus Activation Specialist Manager, create multi-channel / integrated activation plan in line with SOP
- Coordination with other stake holders, mainly the GroupM Nexus Buying team for deal closures
- Optimize the activation plan to achieve the objectives/ KPI
- Close the optimized plan with Activation Specialist Manager
- Based on the aligned plan, create schedule keeping in mind the expectation from Scheduling brief received
- Set up campaign platforms for Digital activity (wherever required)
- Coordination with mPlan team for Estimate/ other documentation process for the approved plan; process adoption for plan implementation
- Execute the approved campaign through GroupM Nexus mPlan team: campaign go live
- Track the live campaigns on daily/ week basis in terms of spot implementation, campaign performance, mid- eavls etc
- Based on campaign performance/ mid eval analysis, Campaign inflight optimization is compulsorily done for every single campaign using the Roll Out Brief
- Follow end to end GroupM Nexus process for Planning, Campaign execution and Campaign management
- Adherence to GroupM Nexus best practices for planning and campaign management
- Maintenance and follow-through of SOPs.
What you will need:
- 1-2 years of media buying experience
- Proven and extensive experience in campaign creation, execution and tracking with meticulous process
- Excellent knowledge of negotiations and inflation management
- Good communication & stakeholder relationship management skills
- Proactiveness to address and escalate when needed, on any issue that compromises the quality and timeliness of deliverable
More about GroupM
GroupM - GroupM leads and shapes media markets by delivering performance-enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. Teams or geographies do not limit us; our scale and diverse range of clients let us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.
About India
2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.
At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
