Overview of job
GroupM is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a performance Manager to join us. In this role, you will be responsible for performance media planning and executions optimizations on Apple Store, Douyin, Tencent for app installations and Affiliate media for DTC channels, working closely with client and planning team partners to drive sets KPIs and business impact for an international sports brand.
At GroupM, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.
Reporting of the role
This role reports to: Performance Director
3 best things about the job:
1. Trendy media working experience in a booming industry with one young and aspirant team;
2. Fast-growing opportunities to stand out with diversified media cooperation cases and innovation ideas;
3. Frontier view and deep understanding of on trends media such as Tencent, Red, Bytedance, etc. combined with strategic thinking and holistic execution experience.
In this role, your goals will be:
In three months:
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Deep understanding of latest performance marketing trends, media platform resources and cooperation formats (within but not limited in 字节，抖音，微信，百度, etc.).
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Familiar with all product lines of brand with different USP and media communication message.
In six months:
- Classify media recommendation based on product needs (product superiority, communication task, promotion season etc.)
- Could co-work with other function departments very smooth.
- Coop. with team for campaign execution, proposal planning and formal proposal.
In 12 months:
- Independent executive ability for media campaign to achieve client’s KPI (coordinate with internal team and with clients of quality control and revise, data monitor and optimization, campaign performance review etc.).
- Have a comprehensive strategy and layout of media recommendation for all product lines.
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Help to optimize the working process according to the actual working situation.
What your day job looks like at GroupM:
- RTB performance media plan (such as affiliate media, douyin feeds) generation based on client brief.
- Media selection & evaluation & inventory recommendation (media inventory matrix base on budget and comms task).
- Daily execution work quality control.
- Client communication & timeline management to ensure the campaign progress smoothly.
- Real-time On-air monitoring & performance tracking and optimization.
- Campaign postbuy generation with implication for future
What you’ll bring:
- Professional and holistic media knowledge training and experienced leader guide.
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Exercise opportunities with trendy and wonderful social campaign experience to build your own showcase in your career.
- Co-work with industry-leading specialist together in a harmonious and openness environment.
Minimum qualifications:
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Digital media experience with 3+ year experience in performance media (Tencent, Bytedance, Baidu, with objective on app installation is a plus) projects planning and executive in previous agency (creative and/or media) or interactive departments.
- Strong communication skills, excellent organizational, time and self-management skills
- Detail oriented, with excellent and proactive project follow-up skills
- Comfortable with analysing results and draw insights which improve performance
- Team up to Win, Take Ownership to deliver fast, Eager to improve an inspire.
More about GroupM
GroupM - GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.
