GroupM India
Overview
GroupM is the world’s leading media investment company responsible for more than $63B in annual media investment through agencies Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis. GroupM’s portfolio includes Data & Technology, Investment and Services, all united in vision to shape the next era of media where advertising works better for people. By leveraging all the benefits of scale, the company innovates, differentiates, and generates sustained value for our clients wherever they do business.
Reporting of the role
This role reports to: Head, CTG Analytics
3 best things about the job:
- No two days are the same at work: immense variety in nature of work requests, multiple learning opportunities
- Providing intelligence to senior management: eg. Your day job is to keep the senior mgt upto date on anything related to media, be it market development, audience trends, regulatory or anything else. Read up, analyse & inform – basically be the brains for senior mgt.
- Asking the right questions, and questioning assumption.
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No two days are the same at work: immense variety in nature of work requests with multiple learning opportunities, involving both market & GM data – tracking key business deliverables, analysing market developments (eg impact of Disney-Reliance merger, NTO), coming up with frameworks (digital IO inflation), tracking media publisher revenue, analysing viewership/audience trends, etc.
In this role, your goals will be:
In three months:
- Understand the org structure of and workflow between GroupM & its agencies, CTG & Analytics
- Understand your role in CTG Analytics, set KPIs in discussion with your manager
- Become familiar with various reports produced by CTG Analytics
In six months:
- Review & supervise the team’s tasks & deliverables; ensure 100% data accuracy & 100% adherence to timelines on critical deliverables (to be discussed w/manager)
- Train the team as required on the why, what & how of assigned tasks; ensure that vlookups /classification/mapping are maintained properly (i.e. are accurate and updated regularly)
- Understand how the different types of data maintained by Analytics finds application in company strategy; understand the inter-relations between data
In 12 months:
- Anticipate problems/issues on requests/tasks, think ahead about additional questions/data requests the recipient of the deliverable may have; accordingly build-in that info/solution upfront
- Stay abreast of industry trends: economy, regulation, media, tech, consumer (audience) trends, etc.
- Combine the above to create top quality work: i.e. work that has considered available data, covered all perspectives, triangulated different data points to ratify results (data interpretation/insights) and has attempted to answer as many questions as possible
What your day job looks like with Team CTG:
- Reviewing steps followed by the team in data cleaning, compiling & checking – help the team develop logic checks
- Working on benchmarks: applying the right logic to arrive at appropriate benchmarks, using market trends/intelligence/other data sources to inform the logic
- Inflation: review market & GM inflation data to assess YTD inflation
- Track key buying metrics, develop new reports/dashboards
- Work on short reads/whitepapers that clearly outline the impact of developments in tech/regulatory/consumer behaviour on media, and therefore GroupM
What you’ll bring:
- Strong logical thinking capabilities – the most important criterion
- Strong inclination to question given wisdom, assumptions
- Meticulous attention to detail: catching errors in numbers/data & faulty logic, ability to check one’s own work & of the team’s
- Willingness to go beyond the immediate task: asking the ‘so what’ question - how the data insight impacts the bigger picture
- Comfortable leading a team who may be from very different backgrounds
Minimum qualifications:
- Graduate degree
- 10 years + of full-time media planning work experience dominated by TV but with good understanding of Print, Radio & Digital
- Strong numerical skills
- Proficiency in Excel & Powerpoint: should be comfortable using formulae
- Proficiency in use of media applications (BMW/YUMI, Radio Audience Measurement)
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