GroupM | Account Manager

Overview of job

GroupM is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for an Account Manager. The role will be responsible to drive the development of content/influencer marketing business as a form of service or product for clients as well as a tool to support the growth of digital business for GroupM agencies.

Reporting of the role

This role reports to the Head of INCA part of GroupM

3 best things about the job:

1. Get to work with and learn from different people in different agencies
2. Independency - The freedom to build and structure your own division according to your long-term goal
3. Always evolving technology and tools + GroupM allows access to best digital research tool in the industry

Measures of success –

In three months:

• Lead and manage the team to deliver timely and good quality reports for clients and agencies
• Develop a plan to achieve your KPI
• Review current data partners/ vendors
• Present reports or insights to clients when needed

In six months, you would have:

• Propose or design a report that could answer a brief and bring solutions to client and agencies
• Identify opportunities for the advancement of tools and reporting qualities
• Built good connection with internal and external stakeholders
• Initiate meetings with agency representatives to introduce new service or capabilities
• Educate other parties about digital marketing research and it’s values
• Create a framework of research services that your division can provide

In 12 months:

• Identify business opportunities of content/influencer marketing
• Structure and manage the team to reach companies business goal
• Set up a vision for the team and established fun and productive team culture
• Oversee and train staff to develop core competencies
• Establish good solid relationship between departments and between agencies
• Establish leadership role in digital marketing research

Responsibilities of the role:

• Assume ownership of the campaign or project related with content/influencer marketing.
• Identify, develop and drive long-term strategies based on fact-based analyses
• Assume ownership of the division’s business development, identify business opportunities and develop plans to achieve them - related to the division’s role as an independent business unit
• Determined scope of work for a project and deliverables
• Determined the cost and value for each of product or service
• Provide recommendation and solutions for a research brief
• Create case studies or portfolio that can establish the value of the service
• Design, structure and ensure coordination of a content/influencer marketing project
• Provide updates/recommendations to the executive teams
• Support agencies strategic planning process during pitches or annual recommendation with relevant and actionable insights
• Support the development of agencies business through impactful digital market intelligence

What you will need:

• Bachelor’s degree preferred
• 3+ years relevant experience in advertising agency, PR agency, social media agency or influencer marketing agency.
• Strong analytical skills and possess a strong ability to turn data into actionable insights
• Have a good understanding of Influencer marketing ecosystem
• Have a good understanding of how to develop insights for consumer, trends, industry and competition
• Have a good understanding of the digital marketing industry and social media technology.
• Able to lead a team or a business unit and work with minimum supervision.
• Able to read, write and speak in English effectively
• Able to work in a highly multicultural environment
• Ability to communicate effectively at all levels

About GroupM

GroupM is the leading global media investment management company serving as the parent to WPP media agencies including Mindshare, Wavemaker, MediaCom, and Essence, as well as the programmatic digital media platform, Xaxis, each global operations in their own right with leading market positions. GroupM’s primary purpose is to maximize performance of WPP’s media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. GroupM’s focus is to deliver unrivaled marketplace advantage to its clients, stakeholders and people. 

Discover more about GroupM at www.groupm.com
Follow @GroupMAPAC on Twitter
Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupm

About Indonesia

Indonesia is one of the fastest growing and most dynamic markets in the world, with a population in excess of 260 million. It’s stable political climate and increasing consumer disposable income has meant that Indonesia is now firmly on the radar for MNCs seeking to invest in emerging markets.

Whilst the Indonesian media landscape is still dominated by terrestrial TV, with 65% of all advertising spend, digital is now poised to go through a period of exponential growth. There are more than 70 million internet users in Indonesia and 70% of them are accessing the web via mobile. As a marketer, the opportunity to transform a media landscape on such a scale is unprecedented in the APAC region.

GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.