Group Product Marketing Manager, Measurement

At LinkedIn, we trust each other to do our best work where it works best for us and our teams. This role offers both hybrid and remote work options. This means you can work from home and commute to a LinkedIn office, depending on what's best for you and when it is important for your team to be together, or you can work remotely from most locations within the country listed for this role. 

LinkedIn Marketing Solutions (LMS) is a multi-billion-dollar business for LinkedIn with tremendous growth opportunities ahead. When organizations come to LMS, we help them reach and engage professional audiences at scale. We then help turn those audiences into communities, and ultimately, those communities into customers.

As a Group Product Marketing Manager, you will play a pivotal role in the growth of our LinkedIn Marketing Solutions business through the evangelization of our portfolio of advertising products and features. In this role, we’re looking for a seasoned leader with expertise in ads measurement, a talent for empowering teams, the ability to drive business objectives, and a knack for using customer insights to shape R&D decisions. Strong strategic thinking, cross-functional leadership, analytical and communication skills, the ability to lead and influence multiple projects simultaneously, and comfort with ambiguity are essential.

Responsibilities:

• Manage and motivate a high-performing team of product marketers to deliver against business results. Cultivate talent and contribute to the professional growth of a team of direct reports.
• Partner closely with a broad range of product, sales and marketing leaders to develop solution-level strategies across complex areas.
• Distill and surface the voices of customers, agencies, field, and industry to drive meaningful action on R&D decisions, build marketing and messaging frameworks, and develop GTM motions.
• Understand trends in the measurement landscape that may influence marketer needs, like partner landscape, competitor and industry changes and news, and be able to use that knowledge to inform messaging and positioning.
• Execute complex projects and programs in a large-scale organization.
• Successfully balance multiple competing priorities and manage complex workstreams while consistently delivering results.
• Identify and position key product features, benefits, and value propositions in a clear and compelling way throughout multiple marketing channels.

Basic Qualifications:

• BA/BS Degree or equivalent experience 
• 8+ years professional experience in product marketing, management consulting or marketing 
• 3+ Experience in the advertising, digital marketing industry
• 2+ years direct report management experience

Preferred Qualifications:

• Demonstrated problem-solving skills with experience providing business insights and recommendations from multiple input sources (e.g. data sets, interview feedback, competitive research)
• Experience communicating to multiple levels of an organization including executives
• Demonstrated ability to size and prioritize market opportunities and build business cases to drive business strategy
• Experience leading marketing for a suite of features
• Experience working in a matrixed organization

Suggested Skills: 

• People management 
• Market research 
• Cross-functional buy-in
• Executive communication

LinkedIn is committed to fair and equitable compensation practices.

The pay range for this role is $144,000 to $224,000. Actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skill set, years & depth of experience, certifications and specific office location. This may differ in other locations due to cost of labor considerations.

The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For additional information, visit: https://careers.linkedin.com/benefits.

Equal Opportunity Statement

LinkedIn is committed to diversity in its workforce and is proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is an Affirmative Action and Equal Opportunity Employer as described in our equal opportunity statement here: EEO Statement_2020 - Signed.pdf.

Please reference the following information for more information: https://legal.linkedin.com/content/dam/legal/LinkedIn_EEO_Statement_2020.pdf.

Please reference the following information for more information:  https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf and

 https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf  for more information.

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