Group Director, Commerce Strategy

• Work in an environment that promotes freedom, flexibility, empowerment, and diverse working styles to solve genuine business problems across some of the most innovative brands in Australia.
• The opportunity to learn and collaborate with a wide range of stakeholders across GroupM agencies (EssenceMediacom, Mindshare, Wavemaker), WPP sister agencies (Hogarth, AKQA, Wunderman Thomson) and GroupM Nexus (Commerce, Search, Social, Programmatic, Advanced TV, Advanced DOOH, Advanced Programmatic).
• A fun environment that combines the best of being entrepreneurial whilst at the same time being part of the largest marketing services group in the world; Goat is a start-up within an established business.

• Champion the adoption of GroupM Commerce across existing and new business
• Support agency teams (investment, search, social, programmatic, data, and analytics) to deliver comprehensive solutions that accomplish client’s business objectives.
• Support the integration between commerce and brand media to develop end-to-end media plans for clients.
• Manage relationships to ensure delivery of first-to-market media solutions.
• Stay up to date on the latest trends and best practices in retail media. Develop and cascade POVs on changing industry dynamics.
• Engage with internal and external leaders across WPP agencies, technology providers, and retailers to develop go-to-market solutions.
• Assist in developing commerce and retail media content for the organization, including educational trainings, POVs, and frameworks.
• Lead the adoption of GroupM Commerce for new business and existing accounts.
• Develop robust partnerships with key eGrocery (e.g., Woolworths, Coles, Chemist Warehouse) and Pureplay (e.g., Amazon) platforms, aligning with GroupM's Commerce goals and business strategy.
• Define priorities, targets, and budgets, adapting global playbooks and guidelines into actionable local plans.
• Drive internal training on platform updates, best practices, and testing strategies, establishing GroupM as a thought leader in retail media and empowering teams to deliver maximum value.
• Collaborate with planning and buying teams to create comprehensive playbooks outlining how to integrate non-digital and direct OI retail media formats into overall client campaigns. This could involve mapping out strategic use cases, audience targeting approaches, and measurement methodologies for each format.
• Educate agency teams on the value proposition and best practices for leveraging non-digital and direct OI retail media formats, empowering them to confidently recommend and execute integrated campaigns for clients.

• Collaborate closely with agency teams to execute best-in-class campaigns aligned with client objectives.
• Consult with agencies and clients, translating business briefs into actionable retail media strategies.
• Drive performance across eGrocery and Pureplay accounts, ensuring alignment with broader commerce strategies.
• Design measurement frameworks for non-digital and direct OI formats, considering factors like lift studies, in-store traffic data, and promotional code tracking, to demonstrate campaign effectiveness and client ROI.

• Build and refine internal tools, processes, and reporting dashboards to streamline retail media operations, enhance performance tracking, and enable data-driven decision-making. Proactively streamline processes for enhanced collaboration within GroupM Commerce and with our clients.
• Develop frameworks, case studies, and training materials to continuously elevate biddable commerce media buying.
• Build strong relationships with priority Commerce partners.
• Proactively identify and evaluate emerging platform capabilities, pilot new ad products, and negotiate favourable partnership terms to maintain our competitive edge.
• Collaborate with planning and buying teams to determine optimal budget allocation across online and offline retail media channels, ensuring a cohesive and impactful strategy that aligns with client goals.
• Develop and run training program to raise group capability across key Commerce capability.

• Ensure there is a strategic business plan for Commerce across you Group which is fit for purpose and demonstrates growth in key areas.
• Provide accountability across the assigned Group for commercial outcomes of all projects, products and services.
• To report against the business growth targets, working closely with the client and market leads to deliver them.
• Take ownership on pipelining, forecasting and delivery of group Commerce solutions including Acceleration and Nexus capabilities.

• Expert knowledge on the Retail landscape and relevant topics within the industry
• Be a strategic problem solver, with the ability to understand client business challenges and develop creative, effective & measurable solutions.
• Agile and collaborative approach to designing and developing capabilities with strong sales, business, and commercial acumen.
• High-level stakeholder management capabilities, who can influence a diverse range of teams and individuals.

• Effective in both verbal and writing when presenting / packaging projects to the clients and internal stakeholders is a much.
• Experienced trainer, having worked with marketing teams to deliver learning & development programs.
• Outstanding communication skills, both written and verbal. Must be comfortable presenting to clients if needed.
• Strong data & tech partner management capabilities, with established relationships in place with key partners

• Highly organised, detail orientated, QA-focused with demonstrated project management capabilities.
• Excel in executing in an orderly, organised, and structured fashion.
• Ability to work in a matrix organisation, managing complexity and challenges.
• Flexibility to work in a cross-functional team but also have the initiative to problem solve independently.

• Bachelor's degree in marketing, advertising, or a related field.
• 10+ years of experience in biddable performance media execution, with a strong preference for retail media execution.
• Specialty experience within Retail Media, eGrocery, Marketplaces and Pureplay.
• Experience managing a team of direct reports.
• Experience across the Microsoft Office Suite, including Excel, PowerPoint, and Outlook.
• Proven track record of success in executing commerce campaigns that achieve business objectives.
• Deep understanding of retail commercial elements such as profit margin, inventory levels, forecasting, and demand planning to inform media decisions.
• Deep understanding of how different media channels work together and how retail media fits within the wider ecosystem.
• Experience with retail bid management platforms, such as Pacvue or Skai.
• Experience in campaign management and optimization across multiple retail platforms (Amazon, Instacart, Walmart, Target, Kroger, Criteo, Google, Meta, etc.).
• Ability to collaborate and collaborate effectively with internal teams and external partners.
• A self-starter attitude that thrives in a fast-paced environment.
• Excellent project-management skills; able to coordinate projects across multiple teams and functions.
• Meticulous with the ability to coordinate projects across multiple teams and functions.
• Excellent analytical skills, with the ability to analyse data and develop insights that inform strategy and optimization.
• Strong presentation skills, with the ability to effectively communicate complex ideas to clients and internal stakeholders.

• Experience in delivering against revenue targets or measurable deliverables.
• Experience in maintaining senior agency relationships and overcoming issues and objections to achieve core business objectives.
• Experience in managing key clients and maintain long term external client relationships.
• Experience of multiple industry categories and what drives success in commerce and retail media.

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