Google Analytics Specialist

As a GA4 Analytics Specialist, you will be responsible for implementing, managing, and optimizing GA4 tracking and reporting across our digital products. Your work will empower teams with the insights they need to make strategic, data-driven decisions, improving user experience and driving business success. If you’re passionate about analytics and enjoy collaborating with cross-functional teams, this role offers an exciting opportunity to make a real impact.

Key Responsibilities:

• GA4 Optimization: Assess and refine GA4 setups across all products to align with best practices, ensuring accurate data collection and reporting.
• Measurement Strategy Development: Design tailored measurement strategies to support analytics needs across departments, providing insights that drive marketing, product, and business decisions.
• Tagging Management: Work with marketing and development teams to develop and manage tagging specifications, enabling precise tracking of campaigns and user behaviors.
• Data Analysis & Optimization: Conduct in-depth analyses of user behavior, conversion funnels, and website performance to identify optimization opportunities and boost conversion rates.
• Performance Reporting: Prepare and present performance reviews, highlighting trends, critical insights, and data-backed recommendations for ongoing optimization.
• Cross-Functional Collaboration: Partner with Business Analysts (BAs), Product Owners (POs), and other teams to define essential metrics and ensure consistent data quality.
• Developer Coordination: Translate measurement requirements into developer tasks, provide tagging instructions, and review implementations to confirm accurate GA4 and GTM configurations.
• Dashboard Creation: Design and maintain GA4 reports and dashboards in Looker Studio, consolidating data to support informed decision-making across the organization.
• Continuous Learning: Stay updated with GA4’s evolving features and best practices, adapting analytics approaches to meet changing business needs.
• Additional Responsibilities: Perform other tasks as assigned by the manager or leadership.

What We Expect From You

We’re looking for a talented GA4 Analytics Specialist who brings a combination of technical skills, analytical expertise, and strong communication abilities. Here’s what we need from you:

• Google Analytics 4 Expertise: Experience in setting up, configuring, and optimizing GA4 accounts, including custom event tracking, user properties, audiences, and funnels. Skilled in GA4’s data model, creating reports, and using Explorations to gain insights.

• Conversion & Goal Tracking: Ability to define and implement conversion goals and event-based tracking, helping us measure and improve user engagement and conversions.

• Google Tag Manager Proficiency: Extensive experience with GTM, including setting up, testing, and troubleshooting GA4 tags, custom event tracking, and advanced configurations. Knowledge of data layer variables and custom tags to capture additional insights is essential.

• Data Analysis & Interpretation: Proven ability to interpret analytics data and provide actionable insights that can drive user experience improvements, boost engagement, and optimize conversion rates.

• Funnel & Attribution Analysis: Skilled in analyzing user journeys, conversion funnels, and attribution models within GA4 to identify opportunities and make data-driven recommendations.

• Knowledge of SQL and/or BigQuery (desirable): Familiarity with SQL to run custom queries, especially if GA4 data is exported to BigQuery for advanced analysis.

• Digital Marketing & E-commerce Knowledge: Understanding of various digital marketing channels (PPC, SEO, social media, email) and their impact on traffic and conversions. Experience with e-commerce tracking in GA4, including purchase, add-to-cart, and checkout events, as well as customer lifetime value (LTV).

• Reporting & Data Visualization: Ability to create clear, comprehensive dashboards and reports in Looker Studio, connecting data from GA4, BigQuery, and other sources. Proficiency in Excel or Google Sheets for ad-hoc analysis and data manipulation is also required.

• Basic HTML & JavaScript: A foundational understanding of HTML and JavaScript is helpful for troubleshooting and implementing advanced tracking.

• Conversion Rate Optimization (CRO) & UX Knowledge: Familiarity with CRO strategies and UX best practices is a plus.

• Problem-Solving & Attention to Detail: Strong analytical skills to identify patterns, trends, and discrepancies in data. You should be detail-oriented with a solution-focused mindset.

• Communication & Collaboration: Ability to present complex analyses in a clear, actionable way to both technical and non-technical stakeholders. Strong written, verbal, and presentation skills in English are required; Hungarian is a plus.

• Self-Motivation & Adaptability: Able to manage projects and deadlines independently while also working effectively in a team environment. Open to learning and adapting to new GA4 features as they evolve.

If you’re highly motivated, analytical, and ready to make an impact through data, we’d love to hear from you!

What we offer

• An exceptional compensation package
• Your health is our wealth: We will offer you a private health insurance and an AYCM sportpass
• Cafeteria benefit (gross 500.000 Ft / year)
• The opportunity to see your work directly contribute to the success of the company
• When you grow, we grow: You have the chance to attend events, meetups, and other perks for your professional growth
• You’re joining the #ByborgSquad and you are going to look the part! We give out company-branded merchandise to every new joiner
• And of course, a fun, professional, and collaborative work culture

Byborg Enterprises is an equal employment opportunity employer. We consider individuals for employment based on their skills, abilities and experience. We thrive to attract and hire a strong, talented and diverse workforce, prohibiting discrimination based on race, color, religious or political beliefs, age, nationality, physical, mental or developmental disability, gender, sexual orientation.

DISCLAIMER: This job description is a summary of the primary duties and responsibilities of the job and position. It is not intended to be a comprehensive or all-inclusive listing of duties and responsibilities. Contents are subject to change at management's discretion.

NOTE: Byborg Enterprises SA does not accept unsolicited resumes from agencies. We consider any resume (CV) or biography received from an agency without prior approval from our Legal and Recruiting Department to be unsolicited, and such submissions will not be recognized for purposes of “ownership” of the candidate.

We are in it for the long haul so your future is safe with us.