As a Google Ads Campaign Manager at DGB Group, you will be responsible for strategizing, implementing, and optimizing our Google Ads campaigns to drive brand awareness, engagement, and conversions. Working closely with our content and social media teams, you’ll ensure that our campaigns align with our overarching marketing goals and yield maximum ROI. Your role will be critical in reaching and engaging with target audiences, using data-driven insights to make impactful decisions that further our mission.
You’ll need to have an in-depth understanding of Google Ads, from campaign setup to advanced targeting and bidding strategies. Experience with ad copywriting, keyword research, and A/B testing will be essential to optimize performance. Your work will directly contribute to how we connect with potential investors and supporters in the sustainability space.
Tasks & Responsibilities
- Develop, implement, and manage Google Ads campaigns across Search, Display, and YouTube to achieve company objectives
- Conduct thorough keyword research to inform campaign targeting, optimize ad groups, and identify new growth opportunities
- Write, test, and optimize ad copy to maximize CTR (click-through rate) and conversion rates
- Set up and monitor audience segmentation and targeting, leveraging custom audiences and retargeting strategies for improved relevance and engagement
- Perform ongoing campaign analysis, including tracking KPIs, preparing reports, and providing actionable insights
- Conduct A/B tests on ad creatives, targeting options, and bidding strategies to enhance campaign performance
- Collaborate with the marketing and analytics teams to align campaigns with broader marketing initiatives and ensure consistency in messaging
- Stay up-to-date with the latest Google Ads features, industry trends, and best practices to continuously improve our advertising approach
Requirements
- 3+ years of experience managing Google Ads campaigns across Search, Display, and YouTube, with proven success in scaling campaigns and improving ROI.
- Proven track record of managing monthly ad budgets of $20,000+ with a clear ability to optimize spending and maximize return on ad spend (ROAS).
- Expert proficiency in Google Ads tools, including Google Keyword Planner, Display Planner, and Google Ads Editor.
- Advanced skills in keyword research and ad group optimization, with hands-on experience creating high-performing keyword strategies and identifying profitable long-tail keywords.
- Strong copywriting skills for Google Ads, with experience in crafting compelling ad text that improves click-through rates (CTR) and conversions.
- Experience in A/B testing ad copy, creative, and targeting options to enhance performance, with data-driven decisions based on split-test results.
- Ability to set up and analyze conversion tracking through Google Analytics, Google Tag Manager, and Google Ads to measure campaign success and make data-informed adjustments.
- Advanced understanding of audience segmentation, including custom audiences, lookalike audiences, and retargeting techniques for improved engagement and relevance.
- Proficiency with Google Analytics and Google Data Studio for creating comprehensive campaign reports and dashboards that showcase key metrics and actionable insights.
- Familiarity with automated bidding strategies and manual bid adjustments for optimizing campaign performance based on goals, whether it’s CPA (Cost Per Acquisition) or ROAS.
- Experience in integrating Google Ads campaigns with broader marketing strategies, ensuring alignment with branding and messaging across channels.
Benefits
- Work on a platform contributing to real-world environmental impact
- Collaborative, mission-driven team with opportunities for growth
- Flexible working environment, with options for remote work
- Competitive salary and benefits package
