Senior Manager – AD Operations, GroupM Nexus Global Team, India
(Gurgaon, Bangalore, Mumbai, Chennai, Hyderabad, Pune, Coimbatore, Kolkata)
GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for an Sr. Manager- Ad ops for its GroupM Services Hub. The role will include internationalization and cross regional export of the centralized digital service and buying model. The Ad Operations team makes sure that each one of the thousands of digital ads we run every day is tagged to pass the right information back so that we know which ads drive results. Be the first to know when big technology players like Google and Amazon change their product roadmaps and advise clients on how to get the most out of their technology budgets.
This team is responsible for delivering international solutions, particularly in APAC & EMEA, with some global influence. You will enjoy working in a collaborative team environment and will hold a ‘can do’ attitude with the passion to learn and grow.
At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.
Reporting of the role:
This role reports to Associate Director – Ad Operations
3 best things about the job:
- You would be working in one of the most creative, product focused media agencies in the market
- Scope to work on various target segments and categories
- Exposure to working in a network with global clients and stakeholders across multi-media touchpoints.
Measures of success
In 3 months:
- Developed strong working relationships with your internal stakeholders.
- Work with the execs to deliver accurate on-time campaign trafficking and QA.
- Contribute ideas towards which Ad Operations processes can be improved.
In 6 months
- Developed a good grasp of how the various teams within the agency interact to produce best in class digital work.
- Gained an understanding of our scope of work across our major accounts.
- Through knowledge and delegation, effectively improve the efficiency and accuracy of the team.
- Supported the development of junior team members through training.
In 12 months
- Fully own higher level troubleshooting tasks and provide recommended solutions.
- Provide stakeholders with professional, relevant, and timely information.
- Actively leverage technology to deliver efficiencies.
What your day job looks like at GroupM-Hub
- Managing a team’s daily work on a queue of day-to-day trafficking tasks for digital advertising across a range of client accounts.
- Motivating and monitoring the team to ensure they deliver a high volume of daily tasks with accuracy, precision, and motivation.
- Ensure that Ad Ops best practice and frameworks are adhered to and demonstrate continued evolution.
- Understand Ad Ops and Tech within the wider marketing mix and its strategic importance throughout the customer journey.
- Ensure that web analytics, behavioural targeting, ad verification and brand measurement tags are implemented correctly to deliver on GroupM’s goals in the wider measurement of digital advertising campaigns.
- Manage the team’s positive responses to requests from the UK office for help or support.
- Support the team in querying trafficking requests that are unclear or incorrect, and presenting information effectively either via call or email when asking or responding to queries.
- Proactively communicate team workload, problems, and morale with the Connected Execution team in London
- Implement and thoroughly test publisher and 3rdparty pixels.
- Liaise with the relevant creative agencies to ensure that all creative meets requirements and is ready to be effectively executed, with a focus on any dynamic creative approach.
- Analyse and develop tracking on the clients’ websites to ensure effective user and conversion measurement takes place from ad to site.
- Communicate effectively with internal and external teams to ensure all conventions and processes are accurately followed.
- Develop a good working relationship with the Technology and Data teams and be adaptable to support other clients work where required.
- Build a relationship with the ad-server client team to troubleshoot and improve the technology where possible.
- Develop relationships with our Connected Execution team and internal account teams.
- Present information effectively via email and on calls.
- Understand and demonstrate collaborative teamwork.
- Work with the Analytics team to ensure that all relevant information is being captured and included within our Data Dashboards.
- Actively leverage technology to deliver efficiencies and provide internal teams with relevant and timely information.
- Manage, motivate, and train individuals in line with business requirements, resource and development needs.
- Support, coach and nurture junior members of the team, ensuring their training and development needs are constantly evaluated and fulfilled.
What will you Bring?
- Experience of setting up a team and processes.
- Experience of managing people.
- Excellent knowledge of digital technology marketplace, for either agency, media owner or ad tech background.
- In depth experience of trafficking and campaign management.
- Ability to develop relationships with internal teams.
- Strong problem solver and able to quickly identify potential issues and build workable solutions.
- Self-starter with a ‘can do’ attitude.
- Excellent attention to detail.
- Effectively manage and prioritise workload and coach team to be able to do this.
Minimum Qualifications and Education:
-
Graduation or Post Graduation Degree in Any stream
- Minimum of 6-8 years’ experience in Ad Ops or trafficking experience in a similar role
- Good level of verbal and written English
- Working knowledge of languages such as HTML and JavaScript
More about GroupM:
GroupM - GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.
Discover more about GroupM at www.groupm.com
Follow @GroupMAPAC on Twitter
Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupm/
More about GroupM Nexus Global Team:
GroupM Nexus Global Team is the industry’s largest community of performance marketing experts designed to drive performance and innovation at scale for GroupM’s agencies and clients. With the most platform accreditations in the industry combined with proprietary technology, media, and solutions, culture of continuous innovation and scaled partnerships, GroupM Nexus consistently sets new benchmarks for effectiveness and efficiency across all forms of media to drive growth for the world’s leading advertisers.
Discover more about GroupM Nexus Global Team at https://www.groupm.com/groupmnexus/
About India:
2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.
At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
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