GMN Global Hub India | Senior Executive - Implementation Planning

Senior Executive – Implementation Planning, GroupM Nexus Global Team, India

GroupM is the world’s largest media investment company and is a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Senior Executive - Implementation Planning to join us. As part of the largest media agency in India, you’ll have the opportunity to leverage the scale that comes with the job. You will become an integral part of this growing team and will be working with both internal teams and external parties to ensure campaign delivery objectives are met.

PRACTICE SUMMARY

Media Planning are experts on the paid media landscape and how consumers interact with it. We architect and steward holistic media plans throughout their lifecycle, owning the creation of overall plans, cross-channel budget allocation, in-flight cross-channel optimization & reporting and post-campaign analysis. We are our clients’ key contacts for a unified view across all aspects of their campaigns, narrating the story of the campaign from planning recommendation through to PCA.

ROLE SUMMARY

Completion of assigned tasks across Planning end to end process with primary focus on audience research, financials (i.e. Olive), media plan completion, creative spec management, trafficking, reporting data QA, and reconciliation etc. Within internal/external meetings, they are responsible for capturing notes and aligned media next steps. Building relationships with internal teams. Media Planning Executives are Masters of Organization. Ingrained in project details, ensuring clear organization of tasks, practicing effective communication, and strong understanding of campaigns.

SOME OF THE THINGS WE’D LIKE YOU TO DO

●        Develop strong relationships with Client Servicing and Activation teams to facilitate flawless execution of plans.

●        Communicate effectively across all levels of the team and across all practices.

●        Support Media Planning Managers to ensure the smooth delivery of campaigns and their performance against agreed outcomes.

●        Conduct research and compile data to guide and support planning and optimization recommendations.

●        Compile and validate creative specs. Collaborate with creative agency partners to ensure deadlines are met.

●        Collaborate with Activation teams to complete the detail of the plan in Olive.

●        Create trafficking sheet templates and collaborate with Ad Operations through campaign launch.

●        Prepare data for reporting and analysis.

●        Support the team in making optimisation recommendations.

●        Assist in the management of testing plans for assigned campaigns.

●        Contribute to internal case studies for the sharing of learning and best practice.

●        Meet with vendors and attend presentations to build knowledge of the media landscape.

MINIMUM QUALIFICATIONS

• Bachelor's degree in marketing, advertising, business, or a related field.

• 2-4 years of B2B program marketing experience, preferably in the technology field; enterprise infrastructure software marketing experience is a huge plus

• In-depth knowledge of media planning principles, techniques, and best practices across various channels (digital & social)

• Familiarity with media buying, negotiation, and contract management.

• Strong analytical skills and ability to interpret data and metrics to make data-driven decisions.

• Proficiency in using media planning and tracking tools (Marketo, Convertr or Data Studio is a plus)

• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.

• Computer literate with good skills in all basic Office programs (including Excel)

• Creative thinking and problem-solving abilities.

• A passion for everything media and advertising, coupled with a continued desire to expand your knowledge

MORE ABOUT GROUPM NEXUS GLOBAL TEAM

GroupM Nexus Global Team is the industry’s largest community of performance marketing experts designed to drive performance and innovation at scale for GroupM’s agencies and clients. With the most platform accreditations in the industry combined with proprietary technology, media, and solutions, culture of continuous innovation and scaled partnerships, GroupM Nexus consistently sets new benchmarks for

effectiveness and efficiency across all forms of media to drive growth for the world’s leading advertisers. Discover more about GroupM Nexus Global Team at https://www.groupm.com/groupmnexus/

ABOUT INDIA

2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.

At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.