Manager – Implementation Planning, GroupM Nexus Global Team, India
GroupM is the world’s largest media investment company and is a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Manager - Implementation Planning to join us. As part of the largest media agency in India, you’ll have the opportunity to leverage the scale that comes with the job. You will become an integral part of this growing team and will be working with both internal teams and external parties to ensure campaign delivery objectives are met.
PRACTICE SUMMARY:
Media Planning are experts on the paid media landscape and how consumers interact with it. We architect and steward holistic media plans throughout their lifecycle, owning the creation of overall plans, cross-channel budget allocation, in flight cross-channel optimisation & reporting and post-campaign analysis. We are our clients’ key contacts for a unified view across all aspects of their campaigns, narrating the story of the campaign from planning recommendation through to PCA.
ROLE SUMMARY
Responsible for oversight of the offshore V and U bands. This includes training and ongoing work quality. Regular two-way feedback is needed with onshore planning and pod leads covering workload and team performance. Planning Managers are responsible for the QA of all E2E media planning tasks across brand and performance media to ensure work is being delivered consistently accurately & on-time.
MASTER OF THE QA
Operationally responsible for training and execution of olive, trafficking, creative management, launch and in-flight optimization management.
SOME OF THE THINGS WE’D LIKE YOU TO DO
Drive operations
● Expert on processes such as Blueprint 3.75 Olive, trafficking, plan updates, reporting
● Expert on utilization of planning tools & industry resources across the E2E process (i.e., PFC, screengrabs etc.)
● Excellent organizational skills, close attention to detail and ability to quality control work.
Ensures assigned responsibilities complete
● Ability to oversee assigned tasks
● Actively participates & contributes to broader conversations offshore ways of working
● Task mentorship/shadowing
● Training planning execs to learn and execute responsibilities above their current skill set. Basic spreadsheet capability (VLOOKUP, Pivot Table) are a must.
Relays overall offshore team performance
● Workload and competency
● Responsible for line management
● Excellent Communicator: Written & Verbal
Small Ways to Produce Better Work
● Improves day-to-day collaboration
● Increases efficiency
● Increases insights & optimizations
Management Responsibility
● Motivate junior team members, leading by example while teaching new skills.
● Provide timely and actionable feedback to aid in team development and improvement.
● Understand when to escalate issues onshore
● Provide awareness and recognition for jobs well done.
MINIMUM QUALIFICATIONS
● Bachelor's degree in marketing, advertising, business, or a related field.
● 3-5 years of B2B program marketing experience, preferably in the technology field; enterprise infrastructure software marketing experience is a huge plus
● In-depth knowledge of media planning principles, techniques, and best practices across various channels (digital & social)
● Familiarity with media buying, negotiation, and contract management.
● Strong analytical skills and ability to interpret data and metrics to make data-driven decisions.
● Proficiency in using media planning and tracking tools (Marketo, Convertr or Data Studio is a plus)
● Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
● Strong project management and organizational skills, with the ability to manage multiple campaigns simultaneously.
● Creative thinking and problem-solving abilities.
● Up to date with the latest trends and innovations in marketing and advertising.
MORE ABOUT GROUPM NEXUS GLOBAL TEAM
GroupM Nexus Global Team is the industry’s largest community of performance marketing experts designed to drive performance and innovation at scale for GroupM’s agencies and clients. With the most platform accreditations in the industry combined with proprietary technology, media, and solutions, culture of continuous innovation and scaled partnerships, GroupM Nexus consistently sets new benchmarks for effectiveness and efficiency across all forms of media to drive growth for the world’s leading advertisers.
Discover more about GroupM Nexus Global Team at https://www.groupm.com/groupmnexus/
ABOUT INDIA
2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.
At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
