About the role
Our Global Analytics Hub is the backbone of our 800+ person strong analytics practice globally. The Analytics Hub functions as a center of excellence in creating efficiencies and driving standardization across all essencemediacom Analytics teams in North America, Europe, and APAC. The Hub is involved in multiple areas of the business including media campaign analytics, tool development & automation and is critical to the continued success of our Global Analytics offering.
This role in the Global Analytics Hub Team will play a pivotal role in campaign execution, data management, campaign measurement, reporting and delivering insights that enable us to innovate the work we deliver at essencemediacom. You will be liaising with regional teams and external vendors to integrate data from various platforms, standardizing it and supporting the analytics team on multiple work streams /projects.
Some of the things we'd like you to do
- Take a lead in getting clarity on project scope, project setup, issue resolution and defining business KPIs.
- Liaise closely with internal clients on projects and become their trusted advisor.
- Work with key stakeholders to assess project needs and ensure best-in-class work is being delivered. Collaborate with hub leadership on process development, process improvement and ensure compliance to these processes.
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Risk Management could include foreseeing potential delays/blockers and plan accordingly throughout the project cycle.
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Provide program management support for the ongoing projects, new projects to be onboarded, supporting the operational management of the hub activities around delivery, training and ways of working
- Build an understanding of marketing solutions
- Work across, and with, all bands, disciplines, and offices, ensuring continuous collaboration and progression.
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Create and maintain documentation of newly established processes and best practices
A bit about yourself
- 3+ years’ operations experience, ideally (but not necessarily) including time within a media agency
- Familiarity with analytics & insights-based projects
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Passionate about data analysis, ability to troubleshoot data anomalies, pulling data from several sources, integrating it to create data layers/ repositories for analytics project to identify the root causes of complex problems
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Proficiency in working with Advanced excel functions, project management tools and methodologies and/or operations approaches
- Logical thinking and problem-solving skills
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Strong communication skills (verbal & written) and stakeholder management involving cross-functional teams
- Adherence to quality & ability to plan & prioritize the work
- At least a year of experience in managing/leading projects and ability to manage a small team effectively across time zones to meet deadlines and deliver results.
- Having knowledge of marketing campaigns and their objectives and prior experience in marketing analytics and digital agency/consulting is preferred.
- Understanding of A/B Testing, statistical significance testing will be plus.
