Infopro Digital's Consumer Automotive division is seeking a highly motivated Global Product Marketing Leader to join our team. As the Global Product Marketing Leader, you will be responsible for driving the regional product marketing and proposition strategies for our consumer automotive division on an international scale.
Our consumer automotive division focuses on providing innovative solutions and products to meet the needs of do-it-yourself vehicle enthusiasts across the globe. You will work closely with cross-functional teams including product development, sales, and marketing to ensure the successful launch and promotion of our digital and manual products.
Responsibilities:
- Develop and execute regional product marketing strategies and proposition development for new and existing DIY products sold by the consumer automotive division
- Collaborate with product development teams to ensure consumer usage, product features and benefits are effectively communicated and aligned with customer needs
- Create compelling product pricing, channelisation, messaging, and positioning that differentiates our products in the market
- Guide the creation of channel-specific product marketing materials, including sales collateral, product documentation, and presentations
- Define and implement go-to-market plans for new product launches
- Guide consumer and market research to identify customer needs, pain points, and usage occasions
- Create sales targets based upon sales penetration per vehicle, vehicle age, DIY demand, and competitiveness
- Work closely with sales and customer teams to develop effective sales tools and training programs
- Monitor and analyze product performance and make recommendations for targets, improvements or modifications
- Stay up-to-date with consumer DIY trends and developments to inform product and segmented communication strategies
- Test/trial propositions in new international markets to achieve product market fit for new products
KPIs
· Sales penetration per segment and vehicle category (per territory)
· Growth in awareness and engagement by target markets / segments
· Asset/content effectiveness (eg conversions vs content views, speed of conversion)
· Return on product marketing investment
Requirements
- Strong experience in international product marketing or related roles, preferably with a very strong consumer focus
- Proven track record of developing and executing successful product marketing and launch strategies especially via digital channels
- Strong understanding of the consumer usage occasions, consumer behaviour, and trends in DIY motivation
- Strong analytical and problem-solving skills to uncover product sales and consumer opportunities related to product propositions
- Good understanding of digital sales channels and national retail sales channels
- Excellent communication and presentation skills, with the ability to effectively engage and influence stakeholders at all levels
- Ability to work collaboratively in a cross-functional team environment
- Experience with consumer research and analysis to inform product and marketing decisions
- Highly organised with strong project management skills
- Ability to prioritise and manage multiple projects simultaneously
- Bachelor's degree in marketing, business, or a related field
- Proficiency in Microsoft Office Suite
- Willingness to travel as needed
Benefits
Location: Hybrid working - attending either the Sparkford or London office at least 2 days per week and subject to colleague meetings where in-person attendance is beneficial.
Benefits
· Hybrid working
· Competitive salary
· 25 days annual holiday allowance
· Additional days leave for Birthday
· Life assurance
· Group pension scheme
· Employee Assistance Programme
Learn more about us
Infopro Digital is a company specialising in data, information and technology. With a presence in 18 countries, the group has 4,000 employees of 55 nationalities. Infopro is a global organisation with 4,000 employees based in 18 Countries and a turnover of €550 million.
Our brands are leaders in the five key economic sectors: construction and public sector, automotive, industry, risk & insurance, and retail.
Our Consumer Automotive brands include Haynes, Chilton, Clymer, Gregories, Revue Technique Automotive and cover a range of DIY motorised vehicle types such as cars, motorcycles, marine, ATVs, tractors.
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