The Global Event Marketing Lead position is based in Montreal and reports to Vention’s Brand Manager. This role plays a pivotal role in our expansion strategy, necessitating strong cross-functional management skills.
The Global Event Marketing Lead will oversee all trade show strategy, operations and manage both in person and online events for Vention. This includes executing and coordinating logistics for trade shows, Vention annual Demo Day, and events to achieve defined business objectives, supporting the sales funnel, and acquiring qualified leads.
More specifically, you will:
General:
Developing and managing the full corporate event strategy for the organization, working closely with other marketing team members including, public relations, partner marketing and product marketing.
Coordinate and oversee the marketing, planning and logistics of events including but not limited to - trade shows, partners, field marketing, sales, and Vention’s annual Demo Day. Nurture and build relationships with vendors, venues and other industry contacts to craft and implement creative and logistical aspects of all events.
Manage project timeline for on-time/on-target deliverables, including artwork deadlines, show shipments, setups/breakdowns, event staffing, supporting materials and collateral, and budgeting/paying vendors.
Proactively prepare company leadership and the CEO for event participation, including briefings and logistical arrangements.
Tradeshows:
Ensure alignment with Marketing and Sales to ensure tradeshow objectives are clearly articulated and established goals are met.
Develop and manage annual tradeshow strategy, build a calendar, and budgets in alignment with all stakeholders.
Evaluate and manage current and future booth requirements such as booth size, design, graphics, booth demos, collaterals, etc.
Manage and coordinate the logistics of exhibit property including booking space, coordinating shipping, collateral materials production, audio/video/internet requirements, booth and signage, giveaways, catering, travel, etc.
Manage deadlines effectively to guarantee the timely completion of demo units, tracking progress and addressing any potential delays proactively.
Coordinate travel accommodations and transportation to and from events.
Develop event-oriented pre-show promotions (documents, social media, outreach emails, etc.).
Conduct and communicate post-show analysis, including metrics.
Motivate and act as a Vention ambassador at the tradeshows.
Webinars:
Management of schedule, organization, logistics and execution of webinars.
Prepare the documents and presentation in collaboration with relevant stakeholders.
Ensure the quality of the speakers and organize content review and,or, practices.
Prepare in collaboration with the marketing team event invites, LinkedIn posts, and emails to promote the events.
How We Take Care of You
What to Expect in Your Interview
Commitment to Equal Employment Opportunity
Our culture is an uplifting environment for high achievers. The fast-paced, high-performance environment will give you the opportunity to build products, processes and strategies that will have a lasting impact.
When you join Vention, you join a team of professionals with a diverse variety of experiences, backgrounds, and perspectives. Together, we strive to nurture a supportive and inclusive work environment for all. We push each other to achieve extraordinary results and forge long term relationships as a result of the intensity and passion.
We’re passionate about helping you do your best work. Claim your seat and find out what you can do!
If you're unsure if your experience perfectly matches our job posting, we encourage you to apply anyway! We are happy to chat and get to know you better while you can understand the role as well.
