Why We Have This Role
As a company committed to delivering exceptional customer experiences, we recognize the importance of effective lifecycle marketing strategies. The Lifecycle Marketing Manager will play a crucial role in driving customer engagement, retention, and conversion through personalized and targeted communications. By leveraging data-driven insights, this role will help enhance our global marketing efforts, ensuring that our messaging is both relevant and impactful for diverse audience segments.
How You’ll Find Success
- Leverage expertise in email marketing and marketing automation to design comprehensive lifecycle campaigns.
- Utilize effective audience segmentation to deliver tailored content that resonates with diverse customer groups.
- Maintain a strong analytical mindset to monitor campaign performance metrics and derive actionable insights.
- Exercise attention to detail to ensure high-quality campaign execution and messaging consistency.
- Foster strong relationships across departments to align lifecycle marketing initiatives with broader business goals.
How You’ll Grow
- Expand your skill set in data analytics and global communication by collaborating across cross-functional teams.
- Access professional development opportunities through workshops, training, and dedicated career action planning.
- Stay ahead of market trends and best practices in lifecycle marketing.
- Become a subject matter expert, paving the way for potential leadership opportunities within the marketing team.
Things You’ll Do
- Develop and execute comprehensive email marketing campaigns focused on different stages of the customer journey.
- Implement and optimize marketing automation processes to enhance campaign efficiency and effectiveness.
- Create targeted segmentation strategies to ensure personalized communication to various customer groups.
- Analyze campaign performance metrics and generate reports to inform ongoing strategy and improvements.
- Collaborate with integrated marketing, field marketing, marketing technology insights and campaign operations teams to align messaging and promote a cohesive brand experience.
- Stay updated on industry trends and best practices to continuously enhance lifecycle marketing efforts.
What We’re Looking For On Your Resume
- Minimum 5 years of hands-on experience in email marketing and marketing automation platforms - Marketo experience/certification is a plus
- Strong project management skills and ability to coordinate and action multiple requests at a given time
- Demonstrable experience in segmentation strategy and customer journey mapping.
- Strong analytical skills with a data-driven mindset and experience in performance tracking.
- Excellent attention to detail, with a focus on delivering high-quality campaigns.
- Experience in cross-functional collaboration and communication within a global team.
- A degree in Marketing, Business, or a related field is preferred.
What You Should Know About This Team
Our lifecycle marketing team is a dynamic and collaborative group of professionals dedicated to understanding and enhancing the customer experience. We celebrate creativity and innovation, encouraging each team member to bring their unique perspective to the table. With a focus on global communication, we work in tandem with various regions to ensure our strategies resonate across different markets. The environment is fast-paced and data-driven, making it an exciting opportunity for anyone looking to make a significant impact in a customer-centric organization.
Our Team’s Favorite Perks and Benefits
- Culture - Incredible work environment - you can wear jeans and bring your dog to the office, anytime
- Quarterly team activities, winter and summer parties, and lots of Qualtrics swag
- Catered lunch
- Focus Fridays - no meetings!
- Regular team bonding, including monthly happy hours
The Qualtrics Hybrid Work Model: Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life.
Qualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other protected characteristic.
Qualtrics is committed to the inclusion of all qualified individuals. As part of this commitment, Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please let your Qualtrics contact/recruiter know.
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