About AB InBev
AB InBev is the leading global brewer and one of the world’s top 5 consumer product companies. With over 500 beer brands we’re number one or two in many of the world’s top beer markets: North America, Latin America, Europe, Asia, and Africa.
At ABI our people are our greatest asset. We believe in hiring people that can be better than ourselves, empowering them as owners, and enabling them to grow at the pace of their talent. We also believe passionately that the consumer is the boss, and our Global Marketing team champions this principle every day. This curious group of innovators, dreamers and doers strives to deeply understand people and their evolving needs, and then create engaging brands, products, and experiences that consumers love.
As the Global Insights Director, Core Brands and Innovation on the Global Strategy & Insights team at ABI, you will help drive category, consumer and business insights for our core brands and innovation agenda. Specifically, you will have the ownership of working together with the key core brands across the world to understand their current performance, opportunities and helping them build stronger results. Additionally, you will also be responsible to work with the global innovation team to support them on specific projects across different innovation platforms that are being developed. You have a strong understanding of how to unpack the consumer needs, the underlying insights to support brand and innovation growth. You have strong exposure of working with big brands, identifying core consumer audience, their passion points, needs, triggers and barriers to support brand growth through innovation, renovation, positioning and execution pillars. You have a strong understanding of foundational insights tools across pillars including positioning, communications, creative development, innovation, renovation, brand tracking, brand analytics and performance measurement. You manage a challenging workload by balancing future operational and strategic needs. You have a bias for action.
To succeed in this role, you'll operate with an agile mindset, looking for pragmatic and effective ways -sometimes developing new-to-world approaches or methodologies, or adapting existent ones- to answer pressing business questions. You must be comfortable working with different kinds of datasets, managing vendors and internal data & analytics providers, guiding work of others, and interacting with senior leadership on complex problems.
Responsibilities for the role include:
Sound interesting to you? Here’s what we’re looking for:
Please note that this role is an individual contributor role and requires a hands-on approach.
What We Offer
Pay Transparency:
Work Location: New York, NY (onsite)
Salary: $204,000-$240,000
(Please note that the salary details listed in role postings reflect the base salary only, not total compensation, which includes bonus and benefits.)