The Industry Marketing team is at the forefront of our company’s growth, helping the world to understand our unique value and its relevance by industry. We seek a passionate marketer who can define the best program of action to excite and mobilize Global Public Sector (GPS). In this role, you will distill our platform and products into compelling value propositions that motivate audiences toward deeper engagement with ServiceNow. Your role in helping us to reimagine the future of work will require thought leadership, action-orientation, commitment to excellence and incredible teamwork. This individual contributor role reports to the Sr. Director, Industry Marketing.
What you get to do in this role:
- Define ServiceNow’s value proposition for Global Public Sector, its Solutions and included set of products, globally; create the narratives for the key buying centers
- Help to fuel the growth of Global Public Sector by contributing to scale marketing and selling motions: optimize motions for Public Sector target personas, aligned to mission areas and solutions, sales maturity, market maturity and solution-market fit
- Provide input to compelling content across a variety of asset types (research, white papers, presentations, customer stories, e-books, etc.) and communication platforms ( .com, social, blogs, webinars, email, events, community and more)
- Partner with product management to articulate value propositions and amplify release-related deliverables; ensure alignment between product-level and industry-level messaging and taxonomy; ensure relevance of messaging to industry audiences
- Identify, validate and develop cross-organizational use cases for our products and solutions
- Provide field go-to-market enablement content based upon that team’s strategies for effective selling and value-based selling principles. Relationships include linkages to Partner, Analyst and Client Advocacy teams
- Help drive scale efficiencies across ServiceNow: run communities of practice, participate in planning and interlock meetings, make process improvements, and generally mature the marketing functions upon which you have influence
- Collaborate with linked global marketing teams to create end-to-end marketing programs that drive scale and value, and which are designed with localization in mind (linked teams include campaigns and pipeline demand generation, regional and account-based marketing, public relations, internal communications and brand)
- Act as a spokesperson for ServiceNow solutions to internal and external audiences, including sales kickoff, sales training, executive briefing center, Knowledge, events, webinars, industry conferences, and analyst briefings
- Help support key conferences and regional events - including speaker selection, content reviews, and messaging support
- Help develop and deliver sales training content to improve funnel and sales performance
To be successful in this role you have:
- 10+ years of industry marketing experience or insight-driven, content-led marketing with a majority of time spent in Government
- Customer-driven, natural empathy for and understanding of customers' needs
- Deep knowledge of the healthcare industry and the challenges and opportunities within public healthcare delivery, globally
- Excellent written and verbal communication skills; ability to perform in public speaking roles, including announcements, and analyst engagements
- Stakeholder management skills, spanning from Senior Executives to Product Leaders, to Marketers and Engineers
- Excellent collaboration skills to deliver work in partnership with cross-functional teams, partners and third parties
- The ability to be both hungry and humble
- The ability to help create a magnetic marketing culture
- Must be comfortable with social media and community participation
- Up to 20% travel to support sales efforts and industry events, as global health situations permit
- Bachelor's degree or equivalent experience
FD21
ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.
At ServiceNow, we lead with flexibility and trust in our distributed world of work. Click here to learn about our work personas: flexible, remote and required-in-office.
If you require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at [email protected] for assistance.
For positions requiring access to technical data subject to export control regulations, including Export Administration Regulations (EAR), ServiceNow may have to obtain export licensing approval from the U.S. Government for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by the U.S. Government.
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