ABOUT Yassir :
Yassir is the leading super App in the Maghreb region set to changing the way daily services are provided. It currently operates in 45 cities across Algeria, Morocco and Tunisia with recent expansions into France, Canada and Sub-Saharan Africa. It is backed (~$200M in funding) by VCs from Silicon Valley, Europe and other parts of the world.
We offer on-demand services such as ride-hailing and last-mile delivery. Building on this infrastructure, we are now introducing financial services to help our users pay, save and borrow digitally.
Helping usher the continent into a digital economy era. We’re not just about serving people - we’re about creating a marketplace to bring people what they need while infusing social values.
About the role
- We are seeking an experienced and innovative Head of Brand and Communication to join our Central Marketing Team. Your mission is to lead our efforts in shaping and maintaining our brand identity, enhancing our market presence, and ensuring our message resonates with audiences on the European and African continent. You will work closely with the local marketing teams to ensure brand consistency, streamline marketing efforts and create synergies and bestpractice sharing across all markets.
TASKS :
- Creating a global brand image and ensuring consistency across all communication channels and regions (social media, OOH, …)
- Leading a global communication plan with annual highlights, new features and services.
- Creating communication assets for all markets to streamline marketing efforts and ensure a fast go to market plan for all countries.
- Increase brand engagement in our different markets by developing a performant and innovative communication strategy.
- Improving our in app communications for a greater user engagement, working closely with local sales, marketing and content teams as well as product teams.
- Enhancing our social media strategy, be always on the cutting edge of new trends to challenge local teams and bring up new ideas.
- Leading monthly get together for best practices sharing between social media managers as well as local brand managers in order to create greater synergies
- Leading new projects like the implementation of specific tools to simplify processes, reportings and workload for the teams.
- Measurment of brand awareness, share of voice and reputation in our different markets
- Communication on global partnerships & ensure local adoption
Profil :
- Education : Bachelor’s or Master degree in Marketing, Communication, Business, or related field.
- Experience : minimum 5 years of relevant experience in brand management, marketing and communication in a digital & eCommerce environment. At least 3 years in a leadership role.
- Proven experience in Influencer, Social Media and OOH communication strategies, PR is an advantage
- Language skills : french, english and arabic are mandatory.
- Excellent editorial skills
- Strong leadership and team management skills
- Ability to work in a fast-paced and dynamic environment
- Creative, innovative, results-driven, and passionate about branding and communication.
BENEFITS :
- Great compensation and bonuses including stock options.
- Ground floor opportunity with the team; shape the strategic direction of the company.
- Sharp, motivated co-workers in a fun office environment.
- Full social coverage.
