Description: The Global Director of Incentives and Loyalty will design, implement, and manage global incentive programs tailored to healthcare professionals and patients participating in our market research panels. This role requires a strategic thinker with a deep understanding of incentive and loyalty program best practices. This role will be tasked with developing and implementing a best-in-class loyalty program that enhances member engagement, optimizes program costs, and delivers unique value propositions to healthcare professionals and patients.
Duties and Responsibilities:
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Program Strategy and Design:
- Develop and implement comprehensive incentive and loyalty programs for healthcare professionals and patients participating in our market research panels.
- Collaborate with cross-functional teams to align program objectives with overall company goals and market research objectives.
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Global Program Management:
- Oversee the execution of incentive programs on a global scale, ensuring consistency and compliance with regional regulations.
- Monitor program performance metrics and adjust strategies as needed to optimize participant engagement and satisfaction.
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Stakeholder Collaboration:
- Define incentive & loyalty program strategies that effectively drive customer engagement, retention, and lifetime value within the healthcare market research context.
- Collaborate with external partners, vendors, and clients to enhance program offerings and maintain a competitive edge.
- Develop and manage budgets for incentive programs, ensuring cost-effectiveness and maximum return on investment.
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Communication and Training:
- Create clear and compelling communication materials to promote incentive programs and educate participants on program benefits.
- Provide training and support to internal and external stakeholders involved in implementing incentive programs.
- Provide the structure, oversight, and direction of multiple projects occurring simultaneously to achieve objectives and manage team priorities.
- Bachelor's degree in Marketing, Business, or a related field; advanced degree preferred.
- Proven experience (7 years) in designing and managing incentive and loyalty programs, preferably in the healthcare or market research industry.
- Exceptional project management skills with the ability to manage multiple projects simultaneously.
- Excellent communication and interpersonal skills, with the ability to collaborate across diverse teams and cultures.
- Strong analytical skills with the ability to build financial models, and leverage data-driven insights for decision-making.
- Familiarity with compliance requirements related to incentive programs in various regions, including sweepstakes.
- Demonstrated experience in driving member retention strategies and increasing program engagement.
- Familiarity with loyalty program technologies, platforms, and industry best practices.
Benefits:
A career opportunity with M3USA offers competitive wages, and benefits such as:
- Health and Dental
- Life, Accident and Disability Insurance
- Prescription Plan
- Flexible Spending Account
- 401k Plan and Match
- Paid Holidays and Vacation
- Sick Days and Personal Day
*M3 reserves the right to change this job description to meet the business needs of the organization
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