Global Customer Marketing Specialist

Position Overview

We are seeking a proactive and experienced Customer Marketing Specialist to join our marketing team. The ideal candidate will have a strong background in customer marketing within the SaaS industry, with a particular focus on upsell and cross-sell initiatives. This role will be crucial in developing and executing global marketing strategies to drive customer engagement and revenue growth.

Key Responsibilities:

Upsell and Cross-Sell Initiatives:

• Manage upselling and cross-selling projects within the existing customer base, with a focus on revenue growth.

• Oversee all aspects of owned projects end-to-end: defining, planning, and executing.

• Standardize processes across diverse markets, with a focus on building scalable solutions.

Segmented and Targeted Communication:

• Prepare and execute segmented communication plans to effectively reach diverse customer groups.

• Utilize data-driven insights to tailor messaging and offers to specific customer segments.

• Ensure consistency and personalization in all customer communications to enhance engagement and conversion rates.

Lead Generation and Inbound Marketing:

• Implement inbound marketing approaches to attract and convert leads into opportunities for upsell and cross-sell or drive e-commerce purchases.

• Develop targeted campaigns through email or through product touch points to nurture customer relationships, ensure product adoption and grow awareness of additional features and products.

• Monitor and optimize campaigns to ensure a steady pipeline of qualified leads or predictable e-commerce growth.

Growth Contribution:

• Contribute to the growth of high-potential projects by identifying and leveraging key opportunities.

• Support the development and execution of strategies to scale successful initiatives globally.

• Monitor and report on the performance of owned projects and marketing initiatives and improve performance through continuous analysis and optimizations

Collaboration:

• Work closely with local market teams to understand regional needs and tailor marketing strategies accordingly.

• Partner with the product marketing team to ensure that customer marketing initiatives align with product launches and updates.

• Collaborate with CS teams to achieve a common communication strategy with the customer base and the most optimal contact management to increase revenue.

• Cooperate with different marketing teams to create, develop and execute planned projects, ensuring synchronization of efforts and driving collective success.

• Bachelor’s degree in Marketing, Business, or a related field.

• 3-5 years of experience in customer marketing, preferably within the SaaS or healthcare industry.

• Excellent written and verbal communication skills.

• Proficiency in marketing automation tools and CRM systems (knowledge of HubSpot or SalesForce is an advantage).

• Ability to work independently and as part of a global team.

• Strong analytical skills and a data-driven mindset.

• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Process of getting to know each other (preliminary)

• 30' Recruiter Screen with Ainhoa Hameeuw our Global Talent Partner
• 60' Interview with Martyna Bala-Chrupek (hiring manager of this role)
• Business Case preparation
• 60' min Business Case presentation to Martyna & Marta Wrzosek (CMO)
• References & Offer

What will you get in return:

Let’s talk money

• Flexible remuneration and benefits system via Flexoh, which includes: restaurant card, transportation card, kindergarten, and training tax savings;
• Share options plan after 6 months of working with us

True flexibility and work-life balance

• Remote first in one of our legal entities or hybrid work model in one of our office locations;
• Flexible working hours;
• Paid time off according to your location of work;
• Additional paid holiday on your birthday or work anniversary (you choose what you want to celebrate).

Health comes first

• Health insurance according to your location of work:
• Access to iFeel, a technological platform for mental wellness offering online psychological support and counseling.