The Global Centre of Excellence (CoE) Lead for SDRs at SmartRecruiters, will play a pivotal role in driving excellence and innovation across our global SDR team. This is a strategic role that will directly impact our sales success and overall business growth by elevating the quality and consistency of our outreach, strengthening alignment with Product, Sales, Marketing, and supporting broader company initiatives.
Key Responsibilities:
1. SDR Enablement & Strategy
Top of Funnel Excellence: Align and empower SDRs to be in charge of driving our top-of-funnel sales pipeline. They should own discovering, qualifying, and nurturing new business leads using cold calling and email/ social media/ marketing campaigns.
Outreach Excellence: Develop and maintain best-in-class outreach, templates, and storytelling techniques that align with the SmartRecruiters brand and resonate with potential customers.
SDR Onboarding & Training: Design and implement a comprehensive onboarding and continuous development program for SDR’s, ensuring they have the skills and knowledge needed to succeed.
External Best Practices: Stay informed about industry trends and innovative outreach techniques , and bring those insights back to the SDR team to continuously improve our approach.
Strategic Design and Execution: Find creative way to help SDR’s to seek out leads, map accounts, and build creative/ comprehensive account strategies including but not limited to: Building outreach sequences/messaging, identifying and mapping out personas by implementing multi-touch campaigns using a combination of channels such as email, phone calls, social media and other relevant mediums to maximize prospect engagement and response rates.
Metrics Excellence: Owner of the tools + KPIs, goal, objectives setting and reporting on them to the business.
Driving Collaboration: Foster a collaborative environment among SDR’s globally through regular meetups, workshops, and knowledge-sharing sessions focused on outreach, tips, and best practices.
2. SDR Alignment
Regional Discovery/Workshops: Facilitate regular workshops with the Regions to align on regional priorities, differences, etc.
Subject Matter Expert: Serve as the Subject Matter Expert (SME) and point of contact for outreach, strategic themes and GTM motion
Industry Knowledge Sharing: Act as a bridge between best practices and SDRs to ensure we are ahead of the game on how and what to effectively do in the SDR motion
Passion: Exude passion about learning all there is to know about sales: our industry, our client, our target buyer, to learn the history of the industry, our target buyer, best practices, etc.
3. Customer Success & Field Engagement
Customer Success Integration: Collaborate with the Customer Success team to leverage customer stories, gather product feedback, and share insights that can improve our SDR efforts. Sharing content (customer stats, stories etc.) with the wider GTM team.
QBRs & Deal Reviews: Participate in Quarterly Business Reviews (QBRs) and win/loss deal reviews to understand gaps and identify opportunities for improvement.
SDR Experience: 2-5+ years in a tech/SaaS sales environment with a track record of meeting/exceeding targets.
Sales Process Knowledge: Strong grasp of the sales funnel and SDR’s role in lead qualification.
Tech-Savvy: Familiarity with CRMs (Salesforce, HubSpot) and sales tools (Outreach, Salesloft).
Industry Insight: Understanding of the tech landscape and competitor products.
Skills
Prospecting & Outreach: Strong cold calling, email outreach, and social selling skills.
Lead Qualification: Experience using frameworks (BANT, CHAMP, MEDDIC).
Communication & Objection Handling: Persuasive communication and ability to handle objections.
Pipeline Management: Organized and able to manage high volumes of leads effectively.
Collaboration: Experience aligning with sales and marketing teams.
Requirements
Education: Bachelor’s in business or marketing preferred, or equivalent experience.
Metrics-Driven: History of hitting pipeline and outreach quotas.
Adaptability & Resilience: Ability to learn quickly and handle rejection.
Tech Sales Experience: Experience with complex tech or SaaS solutions.
SmartRecruiters is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
