Global Associate Strategy Director, Data & Tech

About essencemediacom

We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers helps our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. essencemediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.  

essencemediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people. essencemediacom is a place for us to grow our careers and expand our horizons. essencemediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our “new power” where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.  

*Although we cannot make guarantees, we welcome conversations about flexible working for all roles at essencemediacom London

Global Associate Director, Data & Tech – adidas Group

Overview of Job:

adidas is one of essencemediacom’s largest global clients with an annual media buying budget of 400M€.  Spanning 68 markets worldwide, its account structure is underpinned by a global leadership team.  As part of the global team, the Global Data & Tech AD is accountable for developing data & technology strategy globally and driving its application through marketing and advertising technologies for adidas & Reebok.

The Global Data & Tech AD is the primary lead across cookieless, audience and creative data & technologies and projects; this includes but is not limited to cookieless technologies and solutions, CRM technology & data integration, ad personalisation, dynamic creative optimisation (DCO), and creative analytics.  Responsible for global governance, the AD directs execution teams (end users) in 68 markets on the use of technology, digital platforms, and data, and is also a key contributor to wider data and tech projects. 

The Data & Tech AD develops strategic guidance to local markets and end users, consults with tech vendors and source data and tech partnerships, and defines the cookieless, audience and creative test & learn agendas.  Works across brand and performance to align KPIs and provide holistic guidance for regions.  Additionally, oversees a WPP-wide project integrating Media & CRM channels for adidas globally.

Global Additional responsibilities:

Client servicing:

• key day-to-day point of contact for clients regarding audience and CRM data & technology, dynamic creative personalisation, cookieless technology, and other data & technology associated topics
• is the subject matter expert and go-to person in audience data & tech, DCO technology and cookieless solutions – the technology behind it, its application and management

Strategy & Planning:

• drive long-term data & tech development for clients, defining testing programmes for the new technologies
• lead audience, creative and cookieless elements within annual planning
• shape audience tech, DCO and cookieless transformation roadmaps and lead delivery of these
• lead strategic partner relationships across DCO and audience technologies

Commercials:

• identify opportunities to grow revenue by cross-selling additional MediaCom services, such as DCO and Creative Analytics services

Innovation & Collaboration:

• consult clients and liaise with vendors to evaluate tech needs and gather requirements; source tech partners, products and features clients should be testing
• produce case studies to be shared globally, internally and externally
• collaborate regionally and across all local markets ensuring quality product and service delivery

Key Performance Indicators:

• Positive client feedback
• Positive feedback from local market teams
• High service scores in both annual client evaluation reports
• Delivery of agreed KPIs based on the global contract
• Award winning work that is recognised across the business and wider industry

What we can offer you.

      Company pension scheme

      Private medical insurance

      25 days holiday (increases with length of service)

      Life assurance

      Permanent health insurance

      WPP share options scheme.

      Discretionary bonus scheme

      Free eyecare vouchers and money off glasses

      Extensive training and development

      Corporate gym memberships

      Cycle to work scheme.

      Interest-free travel loan

      Free breakfast (cereal and fruit)

      Smart shopper (online discount on a variety of products)

Sounds good? We’d love to hear from you!