General Manager, C3 Generative Marketing

C3 AI is seeking a talented and experienced General Manager to lead our C3 Generative Marketing product offering. As a General Manager, you will lead business activities to develop and implement initiatives related to this innovative product. The role is located onsite in our Redwood City office.

C3 Generative Marketing is a new product that enables mass customization of outbound marketing, landing pages, microsites, digital ads, and more. By leveraging AI, C3 Generative Marketing transforms digital marketing efforts, providing personalized and impactful customer engagement.

Candidates must possess a strong knowledge of digital marketing applications, the marketing technology ecosystem, and marketing buyers and users. Prior experience with analytics, data management, and AI technologies is highly desired. A strong work ethic, agility, and the ability to work under pressure are essential.

Responsibilities:

• Interact with customers and market thought leaders to develop a deep understanding and define product requirements and best practices for an enterprise business problem.
• Synthesize research to set a strategic direction and priority for the C3 Generative Marketing product.
• Build and evaluate business cases to support product investment decisions.
• Develop innovative messaging, positioning, and marketing strategies with the ability to present to the CEO.
• Create and execute go-to-market plans for product launches and new releases. Work closely with corporate marketing to develop and execute campaigns.
• Produce strong externally facing content including thought leadership content, webinars, data sheets, solution guides, customer stories, demo videos, and more in partnership with marketing and creative teams.
• Create compelling and easy-to-understand internally facing content including sales training, competitive positioning, FAQs, and sales playbooks.
• Collaborate with engineering, data science, and other support teams such as user experience, QA, and documentation to create exceptional solutions.
• Work collaboratively with Marketing, Sales, Professional Services, and Support to promote the delivery of product features through training initiatives, documentation efforts, and customer/analyst demonstrations.
• Present with authority at industry conferences, panels, and customer and internal events.
• Effectively and proactively communicate with customers and build a trusted advisor relationship.

Qualifications:

• Bachelor’s degree required from a 4-year university, with a focus on science, technology, engineering, math, or similar.
• At least 12 years of experience delivering compelling new products to market.
• At least 5 years’ experience with digital marketing applications and implementations, and experience with top-of-the-funnel sales outreach applications
• 2-4 years’ experience in building or marketing analytics, data management, or AI solutions.
• Excellent verbal and written communication and presentation skills.
• Demonstrable domain expertise in messaging, positioning, content creation, sales collateral, go-to-market strategies, AI-based application development, or digital marketing and targeting.
• Experience managing and developing new product marketing programs with clear data-driven results.
• Experience managing and researching product positioning, competitive analysis, and product pricing.
• Ability to develop product strategy and execute against strategic plans.
• Experience collaborating effectively with sales, marketing, engineering, data science, and user experience to achieve results.

Candidates must be authorized to work in the United States without the need for current or future company sponsorship.