At WHOOP, we're on a mission to unlock human performance. WHOOP, a leader in the wearable tech space, empowers its members to perform at a higher level through a deeper understanding of their bodies and daily lives.
As the GCC Marketing Manager at WHOOP, you will play a key role in fueling our growth in our fastest growing market. This role works with the Global Marketing Team to develop and execute region-centric marketing strategies aimed at building brand awareness, aggressively growing sales, and establishing WHOOP as the undisputed leader in human performance across the Middle East.
Reporting to the AVP Commercial Marketing, the GCC Marketing Manager will support all local Marketing efforts relevant to the International expansion of WHOOP.
RESPONSIBILITIES:
- Work closely with the WHOOP Global Marketing Team to develop and execute campaigns to drive new member acquisition and brand growth in the GCC market.
- Manage a disciplined calendar of media investments and brand activation activities in partnership with Brand Media team
- Assist with partnership activities, including partner prospecting, proposal customization and presentation, contract revision and servicing, follow-up and support and event development.
- Lead the regional PR agency relationship, partnering closely with global PR.
- Own the relationship between WHOOP and GCC Partners - including athletes & influencers. This includes day-to-day management as well as facilitation and fulfilment of all marketing, content and partnership deliverables.
- Outline briefs for creative, data analytics, and media teams to generate content, data stories and copy for local paid, owned and earned media.
- Engage in cross-functional collaboration and work closely with colleagues at WHOOP HQ in order to act as the ‘voice of the market’.
- Support the localisation and adaptation of WHOOP assets across product, web, creative, and communications to ensure local relevancy.
- Report on effectiveness and impact of marketing initiatives in the market with tracking and analysis while continuing to optimise accordingly.
- Represent WHOOP at events and functions.
- As the (solo) regional representative, it is key to bring initiative and resilience to this role
QUALIFICATIONS:
- 5+ years of Marketing/Sponsorship experience.
- Bachelor’s degree in Marketing, Communications or a closely related field
- Strong understanding of the Middle East media landscape, commercial environment and competitive landscape.
- Critical thinker with great problem solving abilities to identify areas of opportunity and improvement on a consistent basis.
- Strong relationship management and communication skills, comfortable holding both partners and internal stakeholders accountable
- Team player but works well independently to balance looking at the larger picture at hand with prioritisation of day to day initiatives.
- Adaptable and thrives in a dynamic and fast moving business
- Is comfortable with constant change, is self motivated and collaborative.
- Willingness to travel as required
- Passion for sports and fitness strongly preferred
WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility.
