Applike Group is hiring a

Game Design Lead (f/m/d)

Hamburg, Germany
Full-Time
At Sunday, we fuel hybrid-casual games by developing and marketing fun, easy-to-play mobile games that consistently top the charts and generate hundreds of millions of downloads globally.

Our talented team of developers, artists, designers, and marketers work together to build games that are easy to jump into but hard to put down, striking the perfect balance between enjoyment and monetization.

As proud members of the applike group, our primary focus is on leveraging their cutting-edge advertising technology to deliver smart, player-friendly monetization and contribute to a thriving mobile ecosystem. Supported by Bertelsmann, Europe's largest media company, we are equipped with the resources to push the boundaries of the mobile gaming space.

Join us as we continue to shape the future of hybrid-casual gaming.

What you will do:

  • Serve as a hands-on game design expert, driving decisions with an in-depth knowledge of F2P game design, economy balancing, and particularly ad monetization strategies.
  • Lead, mentor, and expand the Game Design and (temporarily) the UI/UX teams, ensuring alignment with each game’s vision and the company’s broader goals.
  • Guide and oversee the game design process from ideation to live implementation, supporting existing Game Designers in effectively designing and documenting game ideas and features.
  • Create templates and maintain a consistent documentation structure to streamline communication across departments.
  • Understand the entire game development process and fine-tune cross-departmental workflows to enhance our procedures.
  • Foster a culture of continuous improvement in game design practices in strong collaboration with Product Management.
  • Work with the Product and Growth/User Acquisition teams to ensure games are designed with optimal ad placements and monetization strategies.
  • Leverage data-driven insights to enhance and innovate features across all games in the portfolio, aiming to maximize player engagement and monetization effectively.
  • Define and implement a clear, cohesive design pipeline for live games.
  • Analyze performance metrics to continuously refine game balancing, pacing, and overall feel.
  • Stay abreast of market trends to keep our games competitive and innovative.
  • Recruit and evaluate new game design talent, ensuring a skilled and cohesive team dynamic.
  • Actively engage in the creation and development of new game prototypes, providing strategic design guidance to ensure alignment with our future game development and innovation goals.

Who you are:

  • Proven leadership and mentorship skills with at least 5 years of experience in game design, including 2+ years managing design teams.
  • Strong proficiency with game mechanics, live operations, F2P strategies, and monetization, with a particular emphasis on ad monetization within games.
  • Robust analytical abilities with a solid understanding of mobile game KPIs and how they relate to player acquisition and retention.
  • Strong prototyping skills with an understanding of building modular and reusable features.
  • Deep experience in balancing and economy design within F2P mobile games.
  • Proficient in Unity and familiar with tools like Miro or similar for collaborative design efforts.
  • Ability to pitch and deconstruct big features into manageable components.
  • Excellent communication and project management skills, fluent in English.
  • Adaptability to swiftly changing technology and player trends to keep our games at the cutting edge.

Why you'll love working here:

  • Work-Life Package: 2 remote days per week, 30 vacation days, 3 weeks per year of remote work, flexible working hours, dog-friendly kick-ass office in the center of the city.
  • Relocation Package: Visa & legal support, relocation bonus, reimbursement of German Classes costs, and more.
  • Happy Belly Package: Monthly company lunch, tons of free snacks and drinks, free breakfast & fresh delicious pastries every Monday
  • Physical & Mental Health Package: In-house gym with a personal trainer, various classes like Yoga with expert teachers & free of charge access to our EAP (Employee Assistance Program)  to support your mental health and well being
  • Activity Package: Regular team and company events, and hackathons.
  • Education Package: Opportunities to boost your professional development with courses and training directly connected to your career goals 
  • Wealth building: virtual stock options for all our regular employees

At Sunday, you will have the opportunity to lead a dynamic team and shape the strategic direction of a growing gaming portfolio. We offer a platform for you to innovate and influence the industry while working on games that reach millions worldwide. If you are driven to build, innovate, and lead, Sunday is your stage to excel.
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