Freelance, SVP, Cultural Specialist

We are looking for a Freelance, SVP, Cultural Specialist to support our team on a temporary basis. Responsibilities include supporting outreach, strategy development, research, and insight discovery.

This person needs to have deep experience uncovering culturally relevant insights, strategy, and influencer expertise, specifically expertise in reaching, connecting and influencing the African Diaspora market.

Want to “Go All In” with us? Here are the details:  

Responsibilities Include:

• Cultural & Strategic input based on insights 
• Creative ideation for earned, social, and mass advertising efforts 
• Influencer Engagement inclusive of identifying and vetting culturally relevant partners

What You Have:

• Bachelor’s degree in marketing, communications, or related field
• 12+ years’ experience at a PR, Digital or Integrated Marketing or Advertising Agency preferred
• Cultural expertise in the African Diaspora
• Ability to develop a research plan to uncover culturally relevant insights that will inform a strategic framework
• Diverse perspective as it relates to media targets, influencers and key stakeholders in that will reach our desired key audience demographic
• Knowledge of and perspective on creative that will resonate with the desired audience demographic; ability to inform and develop conceptual ideas
• Excellent verbal, written, presentation and problem-solving skills
• Well versed in uncovering culturally relevant insights, building strategic frameworks, research, media, and working with influencers. 

Golin is a progressive public relations agency designed to reach the profoundly diverse market. Inclusion is a core value for Golin, and we are focused on establishing a culture that is intentionally inclusive, potently diverse, and uncompromisingly equitable.  

Our expertise ranges from brand-building and cutting-edge digital content to corporate reputation, healthcare advocacy and measurement. Golin aligns earned-first, data-driven creative with the customer journey through our collaborative G4 Model to deliver maximum impact for clients. Our roster includes many of the largest CPG, retail, food, healthcare technology and consumer service companies in the world.  

Salary Range: $175.00 - $185.00 p/h

Golin has included the base salary range or hourly rate for this role. Actual compensation offered within the range will depend upon, among other factors: a candidate’s skills, qualifications, and experience; actual ranges for current or former employees in the role; and market considerations.

Any request to schedule an interview and any legitimate offer of employment will only come from an authorized representative of Golin. We will never require an applicant to provide sensitive personally identifiable information in order to conduct an interview.

Golin is an Equal Opportunity Employer – M/F/Veteran/Disability/Sexual Orientation/Gender Identity. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

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