We are seeking a dynamic Field Marketing Manager to lead event planning and execution for our brand. In this role, you will be responsible for organizing and managing field events, trade shows, conferences, webinars, and customer-facing activities. You will work closely with cross-functional teams and collaborate with SaaS partners to drive brand awareness, lead generation, customer engagement, and business growth. The ideal candidate is a proactive planner, detail-oriented, and able to deliver successful events that align with our business goals.
Responsibilities:
- Research, register and execute local trade shows in South Korea to further build Sensor Tower’s brand awareness.
- Plan and initiate events/webinars to enhance our local engagement, extend our network in the mobile and digital marketing industry, and generate leads for our sales pipeline.
- Plan and design efficient events to engage with existing customers, help them explore our products, increase retention and upsell opportunities.
- Manage event logistics, from venue selection, vendor negotiation, and budgeting to on-site coordination.
- Collaborate with APAC analysts to ensure we deliver the most desired insights for the region. Collaborate with design and other marketing team members to develop event materials, including signage, promotional items, presentations, and email campaigns.
- Collaborate with the sales team to create customer-facing content, including case studies and customer success stories.
- Maintain and expand our partnerships with local media and other SaaS providers in the industry.
- Analyze event performance, collect feedback, and generate post-event reports to evaluate ROI and improve future events.
Qualifications:
- 3 + years of experience in mobile industry, digital marketing, digital advertising or related field in SaaS companies.
- Excellent written and verbal communication in Korean, with the ability to write industry-facing articles.
- Data driven, able to oversee budgets, develop reports, and optimize event formats to achieve higher ROI.
- Team player, with strong cross-team collaboration skills, working closely with sales, BDR, and marketing team members in other regions.
- Demonstrate strong enthusiasm in the mobile industry and digital marketing.
