Restaurant365 is a SaaS company disrupting the restaurant industry! Our cloud-based platform provides a unique, centralized solution for accounting and back-office operations for restaurants. Restaurant365’s culture is focused on empowering team members to produce top-notch results while elevating their skills. We’re constantly evolving and improving to make sure we are and always will be “Best in Class” ... and we want that for you too!
The Field Marketing Manager will be responsible for supporting pipeline development and acceleration of prospective and existing customer accounts through marketing campaigns and programs aligning brand, demand and customer advocacy with regional sales priorities.
How you'll add value:
- Strategy Development: Define and implement a comprehensive field marketing strategy that encompasses various marketing tools, managing program execution, logistics, metrics, and budget effectively.
- Cross-Department Collaboration: Partner with marketing, sales, and partner managers to devise growth strategies that enhance engagement within high-value accounts.
- Field Marketing Planning: Develop a targeted field marketing plan focusing on 1:1, 1 and industry-specific programs—both virtual and in-person—to generate new business and expand existing account opportunities. Oversee all aspects of the marketing plan, including strategy, targeting, program tactics, metrics, and budget management.
- Audience Engagement: Collaborate with core marketing teams to identify target audiences, develop personas, craft messaging, and determine content needs and channels that drive engagement in financial services and insurance sectors.
- Integrated Program Execution: Create and execute integrated marketing programs that leverage partnerships and utilize multi-channel promotion strategies—including digital, webinars, email nurtures, targeted field events, and third-party collaborations—to drive pipeline growth and account engagement.
- Marketing Technology Optimization: Work closely with Marketing and Sales Operations to enhance the use of marketing tools and technologies such as 6sense, Sendoso, and Salesforce for maximum efficiency.
- Industry Trends Monitoring: Identify and leverage emerging trends in SaaS field marketing to ensure Restaurant365 remains a leader in industry best practices.
- Team Leadership: Build, mentor, and lead a high-performing field marketing team, fostering a culture of collaboration and excellence.
- Performance Tracking: Monitor key performance metrics to assess business impact, focusing on account pipeline growth, incremental consumption, product engagement, database accuracy, and overall account engagement.
What you'll need to be successful in this role:
- Bachelor's degree in Marketing, Business, or related field; MBA is a plus
- 5+ years of progressive experience in field marketing, preferably in B2B SaaS environments
- Experience in the restaurant or hospitality industry
- Proven experience building and leading field marketing programs
- Strong understanding of the SaaS business model and customer journey
- Excellent project management skills with the ability to manage multiple initiatives simultaneously
- Data-driven mindset with experience in marketing analytics and ROI measurement
- Outstanding communication and presentation skills
- Proficiency with CRM systems (e.g., Salesforce) and marketing automation platforms
- Experience with account-based marketing strategies and execution
- Willingness to travel up to 40% of the time
R365 Team Member Benefits & Compensation
- This position has a salary range of $96,000-$120,000. The above range represents the expected salary range for this position. The actual salary may vary based upon several factors, including, but not limited to, relevant skills/experience, time in the role, business line, and geographic location. Restaurant365 focuses on equitable pay for our team and aims for transparency with our pay practices.
- Comprehensive medical benefits, 100% paid for employee.
- 401k + matching.
- Equity Option Grant.
- Unlimited PTO + Company holidays.
- Wellness initiatives.
#BI-Remote
R365 is an Equal Opportunity Employer and we encourage all forward-thinkers who embrace change and possess a positive attitude to apply.
