Role purpose
- Execute business plans to meet or exceed our financial objectives
- Develop collaborative partnerships platforms with our growers/channel
- Develop productive working relationships with key customer contacts in a positive way.
- Leverage customer insights and partnering with customers to input into the development of a joint business plan.
Accountabilities
Business accountabilities
Field Marketing Manager will be responsible for
- Lead deployment of Divisional Crop Campaign strategy in assigned BM area.
- Drive the Campaign Management Process (Planning, Execution & Review) in a robust manner to achieve quick establishment & achievement of peak sales of NPIs in 3 years while registering a growth in core brands as well in assigned BM area.
- Drive NPI pre-launch activities to build a confidence with growers & channel partners thru pre-launch demos & showcasing in assigned BM area
- Deploy touchpoint strategy for his respective division in discussion with DMM/HO Marketing to achieve best ROI of A&P and MDO budgets & quick awareness to conversion journey for NPIs & Core Brands.
- Support strong business contribution and profitable growth through judicious use of people and financial resources available. (TMs/MDOs)
- Monitor market intelligence, share customer insights with DMM to be part of Campaign plan.
- Ensure judicious use of campaign tools available with sales team to fulfill their job delivery in the marketplace through high visibility campaign.
- Drive execution excellence with BMs & TMs in grower facing & channel facing activities/other excellence initiatives/ capability linked initiatives.
- Ensure creation of robust MLP by TMs & support execution of Campaign in identified high potential villages to capture bigger value with strong linkage with retailers plans & SoW.
- Drive Retailer Reach & SoW thru NPI & Core Brands value proposition thru & Retailer Loyalty Program Sumridhi in assigned BM area.
Knowledge, experience & capabilities
Critical knowledge
- Sales and Marketing principles, particularly around Campaign Management, Grower, Channel management and Marketing communications
- Understanding of Agri and Rural Marketing concepts and methods
- Understanding of grower/retailer behaviours
- Understanding of the digital systems required to implement the Campaign initiatives
- Understanding of the xl/other tools to help in analysis.
- Analytical skills to develop insights from the Campaign Execution data points/Capability Initiatives
Critical experience
- Proven track record in in Sales, Sales & Marketing Management (minimum 3-4 years)
- Experience of managing the Campaigns & BTL touchpoints, launch of NPIs with Retailers /growers.
- Proven influencing skills.
- Proven track record in being a good team player and team management skills
- Strong ability to understand customer needs, structure and business drivers
Critical technical, professional and personal capabilities
- Coordination with TMs & BM & other Sales team members within a particular division
- Influencing capability at Divisional level
- Handling pressure of multiple stakeholders
- Right attitude & go getter approach
- Proactive approach
Critical leadership capabilities.
- Sets ambitious strategic goals
- Communicates with impact
- Leads change and holds ambiguity
- Builds a culture of innovation
- Focuses on customers
- Manages for performance
- Develops people, organization and self
- Collaborates across boundaries
Critical success factors & key challenges (KPIs)
- BM area Campaign & NPI initiatives aligned to organisational objectives
- Achievement of Campaign objectives of Speciality Portfolio in assigned BM area
- Success of Campaign initiatives across NPI & Core Brands in assigned BM area
- Increase SoW with growers/retailers with Campaign initiatives in assigned BM area
- Create Brand Promoters for NPIs & Core Brands in assigned BM area
- Feedback of the stakeholders in assigned BM area.
- Once a year Full body check
- Competitive insurance scheme
- Employee assistance program – to take care of your and your loved ones mental health
- Paid Vacation of 30days, 12 Paid Holidays, Maternity and Paternity Leave, compassionate leaves
- Education assistance – for your career growth
- People first culture translated into ‘Most Preferred place to work 2022-23 by Times group’
Note: Syngenta is an Equal Opportunity Employer and does not discriminate in recruitment, hiring, training, promotion or any other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, gender identity, marital or veteran status, disability, or any other legally protected status.
To learn more visit: www.syngenta.com and www.good-growth-plan
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