About PriceHubble
PriceHubble is a European B2B company that builds innovative digital solutions for the financial and real estate industries based on property valuations and market insights. Leveraging big data, cutting-edge analytics and great visualisation, our product suite brings a new level of transparency to the market, enabling their customers to make real estate and investment decisions based on the most accurate data-driven insights (such as valuations, market analyses, value forecasts, building simulations or energy performance insights) and enhance the dialogue with end consumers. PriceHubble's digital solutions are designed to help all players across the entire real estate value chain (banks, asset managers, developers, property managers and real estate agents). PriceHubble is already active in 11 countries (Switzerland, France, Germany, Austria, the United Kingdom, Japan, Netherlands, Belgium, Czech Republic, Slovakia and the United States) and employs more than 200 people worldwide.
What’s the role
As Field Marketing Manager France and Benelux, you will help PriceHubble expand its footprint in these markets through a regional demand generation strategy aimed to educate, engage and convert prospects in this region. Maximize demand generation for key target personas through various marketing, PR and communications channels. As Field Marketing Manager France and Benelux, you will report to the Head of Marketing and collaborate closely with regional stakeholders.
Responsibilities
Demand generation:
- Growth Marketing Strategy & Implementation: Execute and optimize a robust multi-channel marketing plan that is aligned to the wider company go-to-market strategy to meet demand generation targets and drive market awareness & solution adoption across key use cases in France and Benelux
- Set up an integrated approach incorporating multiple marketing & comms tactics, including events, webinars, roundtables, content syndication, paid media, email marketing, PR, etc.
- Optimize customer journey touchpoints in line with market findings and persona expectations across all channels
- Track KPIs and report on France and Benelux marketing performance on a regular basis
Communications & content creation:
- Implement regional content creation initiatives to align to specific local market needs across buyer persona and vertical market trends
- Identify opportunities for relevant content and impactful PR stories using our key insights and data, and build relationships with key industry media to drive awareness and build brand authority
- Build relationships and secure integrated marketing collaborations with key thought leaders within the France and Benelux markets
Cross-functional collaboration:
- Closely collaborate with France and Benelux Sales, SDR & CSM as well as other members of the MarCom team
Events (virtual/live/hybrid):
- Plan and execute summits, roundtables, industry events, partner events and webinars, in order to create net new sales opportunities, accelerate existing sales opportunities and deepen our customer & partner relationships
- Co-organize PriceHubble’s led events and webinars in partnership with external vendors, analysts or existing customers
Requirements
- Bachelor’s degree in Marketing
- 5+ years’ experience in marketing in B2B (preferably SaaS) tech companies
- Strong planning, project management and prioritization skills
- Experience in real estate and/or proptech is a plus
- Experience in PR and/or event management is a plus
- Experience designing & executing integrated campaigns and digital demand generation programs
- Experience working with modern marketing stack and Salesforce as sales tracking platform is a plus
- Native French speaker, fluent in English, both written and verbal
- Located in Paris or Bayonne, or willing to relocate (please note we are not able to cover relocation costs at this time)
Benefits
Join an ambitious and hungry team and enjoy the following benefits:
💰 Competitive salary because we always want to attract the best talents.
📘 Learning & Development program - We want you to feel happy, confident about improving your skills, experience level as well as your personal development success.
🏢 Very well-located offices with a great remote work policy and the possibility to work from different places.
🕓 Flexible working hours and work life balance.
