ABOUT THE ROLE
The Field Marketing Manager, EMEA is responsible for planning and executing marketing activities in order to generate leads and promote brand awareness. You will work closely with our partner, marketing, and sales teams to ensure that campaigns are aligned with business objectives and target audiences. Our ideal candidate has run field, campaign or partner marketing in prior roles, with significant experience in the cybersecurity market.
Reports To: VP of Marketing
Pay Classification: Full-Time, Exempt
Responsibilities
- Develop and execute regional marketing campaigns tailored to the EMEA market, aligned with global marketing goals and local business objectives.
- Plan, organize, and execute regional trade shows, webinars, roadshows, and partner events to generate leads and increase brand awareness.
- Adapt global marketing materials and campaigns to suit the cultural and business nuances of different countries within the EMEA region.
- Collaborate with regional partners to co-create marketing programs, manage joint campaigns, and ensure alignment with channel strategy.
- Work with internal teams to develop region-specific marketing assets, including case studies, sales collateral, blogs, and localized landing pages.
- Track, analyze, and report on the performance of regional marketing activities to optimize future campaigns and ensure ROI on marketing spend.
- Manage and allocate the regional marketing budget to maximize impact and return on investment for all activities.
- Collaborate closely with marketing, sales, product, and corporate marketing teams to ensure alignment between regional marketing and sales strategies.
Minimum Qualifications
- 3-5 years of event experience
- Strong Salesforce and Pardot experience, or comparable relevant experience
- Advanced understanding of B2B marketing
- Proven track record of delivering creative and effective events
- Experience working with sales teams
- Experience with international partner management
- Thrives in a fast-paced environment
- Ability to work individually as well as collaboratively across various cross-functional departments including sales and marketing
SKILLS
- Creative, innovative and resourceful
- Strong critical thinking
- Impeccable attention to detail, strong project management and time management skills
- Thrives in a fast-paced environment
- Ability to establish priorities and meet deadlines in an ever-changing environment with competing priorities
