Field Marketing Manager DACH

Acolad is the global leader in content and language solutions. Its mission is to support companies in every industry to scale across markets and enable growth through cutting-edge technology and localization expertise. Established in 1993, the group is present in 23 countries across Europe, North America, and Asia, with over 1.800 employees supported by a network of +20.000 linguists around the world.

At Acolad, every position is key to our global growth: we know that we will only succeed if our people succeed.

Joining Acolad means a unique opportunity for professional development through a collaborative global environment that promotes talent and creativity. We are continuously looking for new talent (like you!) to support our mission to drive growth and innovation across some of the world’s leading brands.

We are currently looking for a Field Marketing Manager, to cover for a team member maternity leave and join our team in Lisbon.

In this role, you will be responsible for supporting our marketing efforts in the DACH region, developing and executing effective marketing strategies to drive demand, generate leads, and support our sales efforts in the region. You will work closely with the sales team in Germany and Switzerland as well as other key stakeholders, while being part of an international marketing team of over 30 talented professionals.

If you are looking to be part of a fast-growing company who is working to accelerate business in a strategic market, this might be the right career move for you!

Your mission includes

• Develop and execute an integrated marketing plan for the DACH region in alignment with core business drivers and regional sales objectives
• Collaborate with sales teams to identify target accounts and develop account-based marketing strategies
• Leverage the full range of marketing channels, including events, social, media and PR, partnerships, and other tactics to drive pipeline and revenue growth.
• Develop and manage the regional marketing budget, ensuring cost-effectiveness and ROI
• Measure and analyze the impact of regional marketing initiatives, and provide regular reports to key stakeholders
• Stay up-to-date with industry trends, competitive activity, and marketing best practices in the DACH region
• Act as the main marketing business partner for German and Switzerland teams
• Tracking and reporting on marketing performance metrics and ROI, using insights to optimize ongoing and future campaigns/programs.
• Manage budgets and ensure timely execution of marketing programs

This list is not exhaustive and can be tailored to your profile, motivation and initiative - we always appreciate new ideas!

Requirements

• 3+ years of experience in a similar role
• Bachelor’s degree in Marketing or related field
• Native German and fluent English
• Experience in B2B marketing
• Growth-oriented and results-driven, with a strong understanding of demand generation, lead generation, and account-based marketing strategies
• Familiar with various with different marketing channels and techniques: events, paid advertising, emailing, inbound and content, SEO, social media, partnerships, etc.
• Good project management skills, with the ability to manage multiple programs simultaneously.
• Experience with marketing automation and CRM systems (Hubspot, Salesforce as a plus)
• Excellent communication and collaboration skills, with the ability to work effectively across cross-functional teams.

Benefits

• ☀️ Location: Paço de Arcos, Lisbon

• 🍽️ Meal allowance
• ⚕️ Health insurance
• 🚇 Transport allowance
• ➕ Seniority days
• 🔀 Flexible Workplace

• 🌎 International environment with multicultural teams
• 💼 Professional development and growth opportunities

Acolad is committed to creating a diverse and equitable workforce. We believe that diversity, equity, and inclusion in all its forms—gender, age, disability, marital status, ethnic or social origin, religion, belief, or sexual orientation—enrich the workplace. It opens opportunities for individuals to express their talents, both individually and collectively, and strengthens our ability to adapt to a changing world. As an equal opportunity employer, we welcome and consider applications from all qualified candidates, regardless of their backgrounds.