About the Role:
As a Field Marketing manager, you will be responsible for planning and organizing key events from start to finish so as to enable marketing leads/ funnel.
What will you do:
- Prepare end to end plan for events in consultation with Marketing and Sales teams including ROI from events
- Identify relevant industry events for CleverTap to attend in order to create brand visibility
- Negotiating with the vendors and get exclusive positioning for CleverTap in events like global trade shows, virtual summits, thought leadership programs to create brand awareness
- Identifying target audience inline with CleverTap product marketing audience to increase funnel for the Sales and Partnership team
- Running standalone CleverTap summits like CXO meet-ups, leadership programmes etc to increase funnel growth
- Own annual event marketing strategy for targeted region to ensure execution and measurement
- Liaise with Sales to understand their requirements from events, and plan accordingly
What we are looking out for?
Must have:
- 2 years of experience in Field Marketing for SaaS products
- Working Knowledge of HubSpot, Salesforce, Email Marketing tools
Good to have:
- MBA in Marketing
- Experience in content writing
Measures of Success:
- #MQL / SQL Leads
- # of events, mixers, meetups per quarter
- # of registration/ participation
- Brand Visibility - Share of Voice
- Event budget adherence
Key Competencies:
- Functional: Client Management, Vendor Management, Collaboration with different functions, Social marketing skills
- Behavioral: Team player, communication, social etiquettes, attention to detail
Who you will report to: Director - Field Marketing
Why join us?
- Be a part of a global growth stage startup
- Work in a fast-paced, dynamic environment where your contribution matters
- You are passionate about technology and its impact on the high growth mobile technology space
- Innovate at scale, with learning opportunities
What is working at CleverTap like?
- Be a part of a global category creator - hyper growth B2B SaaS startup
- Work in a fast-paced, dynamic environment where your contribution matters
- Work, performance and results are real sources of happiness in addition to the fun of working with and celebrating success with an exceptionally talented team
- Accountability and driving outcomes is the key to success
- Your career here is limited by you and nothing else
- Teamwork trumps individual success
- You are passionate about experience technology and its impact on enabling growth
- Innovate at scale, with learning opportunities and having fun along the way!
About the Function:
The Marketing team at CleverTap is passionate about positioning CleverTap as a category creator and a thought leader brand in the retention cloud category globally. We are on a mission to enable 100% revenue growth globally year over year by building a demand generation engine that delivers consistent, predictable and reliable demand.
We are in the process of building Centers of Excellence for various streams of marketing such as brand, performance marketing, content marketing, website, partner marketing, customer marketing, field marketing, product marketing and more.
We are a team of Growth Pilots where everyone works together towards a common objective:
P : Act with First Principles
I : Take Initiative
L : Seek to Learn
O : Take Ownership of Outcomes
T : Help Achieve Together
S : Speak up then Commit
About CleverTap:
CleverTap is the World's #1 Retention Cloud that helps app-first brands personalize and optimize all consumer touch points to improve user engagement, retention, and lifetime value. It's the only solution built to address the needs of retention and growth teams, with audience analytics, deep-segmentation, multi-channel engagement, product recommendations, and automation in one unified product.
The platform is powered by TesseractDB™ - the world’s first purpose-built database for customer engagement, offering both speed and economies of scale.
CleverTap is trusted by 2000 customers, including AirAsia, Electronic Arts, TED, English Premier League, TD Bank, Carousell, Papa Johns, and Tesco.
Backed by leading investors such as Sequoia India, Tiger Global, Accel, and CDPQ the company is headquartered in Mountain View, California, with presence in San Francisco, New York, São Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Singapore, and Jakarta.
