We're seeking a dynamic Field Marketing Manager to grow and drive demand, with a primary focus on the UKI region. In this role, you will create and manage B2B lead generation campaigns to drive high-quality leads for our sales team. You’ll lead the strategy, planning and execution of content and messaging to the right audience at the right time. We want someone with a strong sense of ownership who expects to be hands-on from start to finish.
The role:
- Develop integrated demand programs, mapping audience-centric themes and content to target audiences throughout the buying cycle to achieve pipeline creation and revenue goals for specific customer segments
- Work closely with our UKI sales team and forge strong communication and processes between teams
- Execute regional field marketing campaigns including email campaigns, trade shows, direct marketing, webinars, and other lead generation activities
- Continuously measure, manage and appropriately adjust campaign effectiveness: lead generation performance; lead conversion ratios; sales cycle conversions
- Plan and execute digital marketing strategy with other team members
- Develop and execute a strategy that optimizes marketing conversion paths and drives key business metrics, including MQLs, SQLs, Opportunities, and revenue created through leads
- Expand and adapt that strategy based on learnings and analysis of sales and marketing data—both internally collected and available industry standards
Essential Skills and Experience:
- Knowledge of Marketo/Eloqua/SFDC (or similar)
- Strong written and verbal communication
- Strong attention to detail, accuracy and creative skillsBA/BS degree, preferably in marketing, PR or business
- 5+ years of marketing experience, preferably in B2B marketing including specific experience with content marketing, multi-touch campaigns, demand generation, and multi-channel
- Experience with A/B testing, inbound and outbound marketing tactics
- Experience working closely with all business/sales development reps and sales teams to solicit feedback and ensure quality of leads
- Deep understanding of how to manage and optimize the lead handoff from marketing to sales.
- Demonstrated success working in a collaborative, cross-team capacity—both internally and externally.programs and tactics such as email, webinars, digital, social, paid and content partnerships
- Experience in the software industry sector, highly desirable
- Demonstrated track record of generating innovative content and campaigns that exceed target goals
What you will get:
- Career progression opportunities
- Dental and healthcare plan
- Employee Assistance Programme (EAP)
- Benefit Hub– retail discounts
- Learning Portal
If this sounds like you and you feel you have what it takes to succeed in this role, we want to hear from you!
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