We are Ataccama, and we are on a mission to empower organizations to maximize the transformative potential of data and AI. Our product enables both technical and less technical ‘data people’ across their organizations to create high-quality, governed, safe, and reusable data products. It’s what made us a Leader in the Gartner Magic Quadrant® for Data Quality Solutions™, and what inspired Bain Capital Tech Opportunities to invest in our future growth.
Our vision is to be the leading AI-powered cloud data management company and to do that, we’re making Ataccama a great place to work and grow. Our people are located across the globe. They succeed by collaborating as a team and thrive in our company culture defined by these core values:
Challenging Fun
ONE Team
Customer Centric
Candid and Caring
Aim High
We are open to a hybrid working setup. #LI-hybrid
Role Mission
Reporting to the Director of Marketing, North America, the Field Marketing Manager’s role is to support the growth, expansion and retention of Ataccama’s business in the US & Canadian markets by developing and executing programs that reach new prospects and drive expansion opportunities with existing customers.
This role requires a strong understanding of marketing funnels, data analysis plus field, digital, account-based, customer and partner marketing tactics to ensure effective multi-touch lead generation and return on investment (ROI).
Your Challenge
- Orchestrate and execute high-performing multi-channel marketing programs using a data-driven approach tailored to the US & Canadian markets
- Deliver integrated campaigns, events and account-based marketing, partner marketing and customer marketing initiatives to support both creation and acceleration of pipeline.
- Partner, support and collaborate with the local BDRs & sales teams. Participate in BDR & sales team calls, in-person meetings, quarterly business reviews, and joint planning sessions to ensure alignment.
- Organize and execute direct or with partners: regional events, including industry conferences, roadshows, webinars, virtual events and customer advisory boards.
- Work in partnership with the digital marketing team to deliver regional campaigns and account-based marketing initiatives, as well as optimizing core digital channels for regional performance and needs.
- Build rapport with regional customers and support customer engagement and communication programs, such as in-person/virtual events, workshops, annual conferences, awards programs and advocacy opportunities.
- Evaluate 3rd party / partner demand generation opportunities. Build relationships with regional vendors and associations to drive market penetration.
- Own, create and deliver marketing enablement materials for the local revenue teams to help ensure engagement with events and campaigns, promoting timely follow-up on MQLs and movement of pipeline through the funnel.
- Set goals and define metrics for each marketing campaign or event, including targeted lead flow, to maximize pipeline generation and sales velocity. Monitor campaign metrics, conduct post-campaign evaluations, analyze and report on results, and make recommendations for future optimisations.
- Track and measure the impact on pipeline, ROI and effectiveness of all campaigns and field marketing events, reporting on these real-time (post event) and on a quarterly cadence to the marketing and broader leadership teams. Use data driven decision making to enhance performance.
- Work with finance and procurement teams to oversee vendor contracts, payments, and ROI measurement for marketing investments.
- Stay updated on industry trends: Keep informed of the latest trends and technologies in digital marketing and demand generation to ensure the company remains competitive in US & Canadian markets.
Is This You?
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Bachelor’s Degree: Degree in Marketing, Business, Communications, or a related field.
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Experience: Minimum of 5 years of digital and field marketing experience in a SaaS organization.
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Analytical Mindset: Strong analytical skills with the ability to interpret data, identify trends, and make informed decisions.
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Communication Skills: Excellent written and verbal communication skills, with the ability to create compelling marketing content.
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Campaign Orchestration: Proven expertise in orchestrating campaigns with a strong understanding of target personas and the buying cycle to drive impactful marketing strategies.
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Project Management: Strong organizational skills and the ability to manage multiple projects simultaneously.
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Multi-Tasking Expertise: Hands-on experience in prioritizing and managing multiple initiatives, campaigns, and deliverables simultaneously.
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Program Evolution: Proven ability to evolve marketing programs based on performance data, feedback from revenue teams, and a comprehensive understanding of the business.
- Not mandatory, but would be considered a strong asset if you're qualified with: Hubspot, Salesforce, 6Sense, Tableau, Google Suite, Notion and Asana.
Work Equipment
- Company laptop
- Company mobile phone
Perks & Benefits
- Medical Insurance (including vision & dental)
- Life Insurance
- 401(k) with employer match contribution
- The Global Family Support Program - A paid leave program to help all parents focus on the new addition to their family
- Long-term disability insurance
- Employee Assistance Program (EAP)
- Long-Term Incentive Program
- "Bring Your Friend" referral program
- 5 sick days, 2 personal days for each calendar year in addition to your vacation days
- Flexible working hours & flexible working setup
- Conference tickets to the best industry events of the year
- Online courses & company access to Udemy to hone your skills
While we highly value cooperation with all our business partners, we don’t accept unsolicited resumes from any sources other than directly from a candidate. We reserve the right not to pay any fee for sending an unsolicited offer containing the details or resume of a job candidate, even if the relevant candidate is employed by our company.
