Field Marketing Manager - APAC

At Similarweb, we are revolutionizing the way businesses interact with the digital world by revealing to them everything that happens online. 

Our unique data and solutions empower over 4,300 customers globally, including industry giants like Google, eBay, and Adidas, to make game-changing decisions that drive their digital strategies.

In 2021, we went public on the New York Stock Exchange, and we continue to reach new heights! Come work alongside Similarwebbers across the globe who are bright, curious, practical and good people.

We are seeking a highly organized and detail-oriented Field Marketing Manager (based in Singapore office) to join our team in APAC. The ideal candidate will be hungry for success, possess excellent communication skills, and thrive in a collaborative team environment. This role requires autonomy and the ability to drive results through meticulous planning, execution, and reporting. This role will report to the Director of Marketing. 

Why is this role so important at Similarweb?

The opportunity in this role will be to help to develop and execute the marketing strategy to push our marketing in the region to the next level, working closely with the regional leaders, the local APAC sales team, broader International business, and cross-functional marketing stakeholders as well as agency partners. 

So, what will you be doing all day?

Your role as part of the Marketing team means your daily responsibilities may include:

• Project Management & Execution of Marketing Activities from Ideation to Results:
• Lead the planning, coordination, and flawless execution of marketing activities from concept to post-activity evaluation.
• Drive the execution of events, including conferences, trade shows, and owned events, ensuring seamless delivery and exceptional attendee experience.
• Maintain meticulous attention to detail throughout all stages of project management to ensure quality and success.
• Collaborate effectively with internal stakeholders including marketing, operations, finance, and legal teams to facilitate the execution of activities.
• Communicate proactively with the APAC go-to-market team to secure buy-in and ensure accountability for activity success.
• Collect feedback from stakeholders and attendees to continuously improve marketing initiatives.
• Provide detailed and accurate reporting on activity success, with insights for internal stakeholders.
• Budget Management:
• Develop and manage marketing budgets for APAC activities, ensuring efficient allocation of resources and adherence to financial targets.
• Track expenses closely and provide regular updates on budget status.
• Design & Own the Local Marketing Strategy:
• Develop and implement a comprehensive marketing strategy tailored to the APAC region, aligned with overall business goals.
• Identify and prioritize marketing activities to maximize impact and ROI.
• Set clear, measurable goals and expectations for each marketing activity, ensuring alignment with business objectives.
• Understanding of the Regional Funnel:
• Analyze and understand the regional marketing funnel, from visitor acquisition to closed won, to optimize marketing efforts at each stage.

This is the perfect job for someone who is/has:

• Fluent English
• Fluent or native Chinese speaker, excellent writing skills
• 4+ years of experience in marketing, with a focus on project management, execution and B2B.
• Previous experience in Field Marketing.
• Strong experience in running events such as conferences, trade shows, and owned events, with a proven track record of success.
• Detail-oriented and highly organized, with the ability to manage multiple projects simultaneously and meet deadlines.
• Hunger for success and a proactive mindset, with a drive to continuously improve and achieve results.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Autonomous and self-motivated, with the ability to work independently and take initiative.
• Strong reporting skills, with the ability to provide detailed and insightful analysis to internal stakeholders.

**At Similarweb, collaborating with our colleagues in-office creates a more connected, unified culture. Our best work is a product of our face-to-face collaboration, with the ability to work partially from home.**

Why you’ll love being a Similarwebber:

You’ll actually love the product you work with: Our customers aren’t our only raving fans. When we asked our employees why they chose to come work at Similarweb, 99% of them said “the product.” Imagine how exciting your job is when you get to work with the most powerful digital intelligence platform in the world.

You’ll find a home for your big ideas:  We encourage an open dialogue and empower employees to bring their ideas to the table. You’ll find the resources you need to take initiative and create meaningful change within the organization. 

We offer competitive perks & benefits: We take your well-being seriously, and offer competitive compensation packages to all employees. We also put a strong emphasis on community, with regular team outings and happy hours.

You can grow your career in any direction you choose: Interested in becoming a VP or want to transition into a different department? Whether it’s Career Week, personalized coaching, or our ongoing learning solutions, you’ll find all the tools and opportunities you need to develop your career right here.

Diversity isn’t just a buzzword: People want to work in a place where they can be themselves. We strive to create a workplace that is reflective of the communities we serve, where everyone is empowered to bring their full, authentic selves to work. We are committed to inclusivity across race, gender, ethnicity, culture, sexual orientation, age, religion, spirituality, identity and experience. Our culture of equality and mutual respect also helps us better understand and serve our customers in a world that is becoming more global, more diverse, and more digital every day.