Percona is a leader in open-source database software and services, delivering enterprise-grade solutions for MySQL, MongoDB, PostgreSQL, and MariaDB users. We empower businesses to leverage the benefits of open-source technology for performance, scalability, and reliability in data management. As we continue to grow, we are seeking a talented Field Marketing Manager for the APAC region to drive demand generation and build strong customer relationships through Percona-led events, campaigns, and programs.
The Field Marketing Manager will be responsible for planning, executing, and managing small-scale, high-impact marketing events across the APAC region. This role will focus on Percona-led events such as roundtables, private dining experiences, hospitality events, lunch-and-learns, and webinars. The Field Marketing Manager will work closely with the sales, demand generation, and customer success teams to generate pipeline, accelerate deal closure, and increase brand awareness. You will be responsible for executing targeted marketing activities that resonate with our Ideal Customer Profile (ICP) and driving meaningful engagement with prospects and customers.
What Will You Do:
- Event Planning & Execution:
- Plan, coordinate, and execute small-scale, high-touch marketing events such as roundtables, private dining, hospitality events, lunch-and-learn sessions, and webinars.
- Own end-to-end event logistics, including venue selection, invitations, vendor management, and follow-up and tracking leads to revenue.
- Work closely with the sales team to align event strategy with pipeline goals and ensure appropriate attendance from target accounts.
- Collaborate with product and marketing teams to craft relevant content and agendas that resonate with target audiences.
- Lead Generation & Pipeline Acceleration:
- Develop and execute regional field marketing strategies and campaigns to support lead generation and accelerate pipeline growth and carry MQL and SQL targets for the region.
- Use account-based marketing (ABM) principles to target key decision-makers and high-value accounts in Percona’s target verticals, utilizing our intent platform, 6Sense.
- Ensure all events and regional campaigns are tightly aligned with business objectives and contribute to marketing and sales goals.
- Customer & Partner Engagement:
- Develop creative strategies to engage prospects, customers, and partners at in-person and virtual events.
- Build strong relationships with sales teams to ensure proper follow-up, and collaborate on post-event activities, such as lead nurturing and sales acceleration.
- Measure event success by tracking engagement, lead conversion, pipeline growth, and ROI for each initiative.
- Collaboration & Coordination:
- Work cross-functionally with the sales, demand generation, content, PR and solutions marketing teams to align field marketing fforts with broader campaigns.
- Partner with external vendors and venues to execute high-quality, seamless events.
- Provide regular reports and insights on event performance, including attendee feedback and overall program effectiveness.
- Brand Awareness & Thought Leadership:
- Support Percona’s thought leadership efforts by organizing and promoting webinars utilizing our On24 webinar platform, workshops, and intimate networking events.
- Ensure events support the brand narrative and effectively communicate Percona’s value proposition for open-source database solutions.
Your Experience:
- 3+ years of experience in field marketing or event marketing, preferably within the tech or open-source industry.
- Proven track record of planning and executing high-impact events for senior IT decision makers
- Experience working in a regional marketing role, with a focus on the APAC region.
- Skills & Competencies:
- Strong project management skills with the ability to manage multiple events simultaneously.
- Excellent communication and interpersonal skills, with the ability to work closely with sales, partners, and customers.
- Creative thinker with a knack for developing engaging event formats that drive results.
- Analytical mindset with experience measuring and reporting on the success of field marketing programs with a data driven mindset.
- Familiarity with ABM strategies and how they integrate into field marketing efforts.
- Tools:
- Experience with marketing and sales platforms such as HubSpot, On24, Zoom, Foleon, 6Sense and Salesforce
- Other Requirements:
- Ability to travel as needed to support in-person events (up to 30% travel).
- Self-starter with the ability to work independently in a remote environment.
Percona's Lifestyle
Percona is a highly respected thought leader in the global open-source community. Our mission is to Keep Open Source Open. We provide services and software for MySQL, MongoDB, PostgreSQL and MariaDB.
Percona is remote-only and globally dispersed – we have colleagues in more than 50 countries! We offer a collaborative, highly-engaged culture where your ideas are welcome and your voice is heard.
Our staff receives generous benefits including flexible work hours and paid time off, all your equipment for your remote office, funds for career development (external training, certifications, conferences) and the opportunity to participate in an equity incentive plan.
If you love the idea of working with a high-growth tech company that is one of the best in the business and known globally as a go-to in the open-source database space, let’s talk!
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