We're Celonis, the global leader in Process Mining technology and one of the world's fastest-growing SaaS firms. We believe there is a massive opportunity to unlock productivity by placing data and intelligence at the core of business processes - and for that, we need you to join us.
Field Marketing - Japan
The field marketing supports the Field Marketing Leader in the region to execute the GTM Marketing Plan.
Based in Tokyo, Japan the Field Marketing will have the following responsibilities:
Builds the regional marketing plan working closely with the Field Marketing Leader and Sales Leaders to understand business goals and priorities, driving execution thru all contributors; account executives, business development and partners
Executes the marketing plan by implementing persona and industry campaigns and devising local initiatives to create a multi-channel marketing strategy that includes, but not limited to, events, roundtables, (digital or physical) and webinars, account-based marketing, email campaigns, nurtures, third-party partnerships, customer and community marketing.
Works closely with regional partner managers and partner marketing team to increase awareness in local markets, drive partner pipeline and support adoption of thru partner campaign tool kits
Collaborates closely with the digital marketing team to promote campaigns via digital channels (email, LinkedIn etc)
Works in tandem with global programs to execute local flavor of global campaigns in region, translates and localizes campaign messaging and assets as well as digital properties (website, emails, landing pages, graphics, webinars) to optimize SEO.
Responsible for managing regional field marketing budget and tracking of program spend alongside ongoing assessment of campaign effectiveness and ROI.
Works with the global events team on our flagship events including Celonis Day and Celosphere to generate and accelerate pipeline and deepen our existing customer relationships.
Creates local customer stories working with customer marketing.
Communicates effectively and enables the regional sales and partner teams on marketing plans,
results, new marketing messages and propositions
Regular reporting on pipeline and marketing analytics (lead funnel, campaigns, account
engagement) to drive corrective action to achieve demand generation targets of the region.
Collaborates with regional peers, shares best practices and aligns with the extended marketing teams
The Field Marketer of the region acts as the ‘CMO’ of their region, providing an end-to-end view of how marketing attracts, educates, engages and converts the audience at scale.
Requirements
Minimum of 5+ years experience in field marketing or a related B2B marketing role preferably in the software industry
Degree in marketing, communications, business, or related field
Proven experience building and executing multi-channel marketing programs to drive awareness ,and generate pipeline in a specific market using a wide variety of tactics including events, webinars, third party and ABM.
Proficient in using Salesforce.com, MS Office/ Google equivalent.
Strong stakeholder management and collaboration skills
Analytical and data driven approach to marketing planning and reporting
Budget and program management
Ability to think strategically, prioritize tasks, execute with attention to detail, and consistently meet
deadlines
Strong presentation skills and confidence in communicating with cross-functional leaders
Adept at working on multiple projects simultaneously in a fast-paced environment, and comfortable
adding new ideas
Energetic, positive attitude with a willingness to take initiative and be resourceful
Advanced English and native Japanese language skills
What Celonis Can Offer You:
About Us:
Celonis helps some of the world’s largest and most esteemed brands make processes work for people, companies and the planet. With over 5,000 enterprise customer deployments across nearly every industry, the Celonis Process Intelligence Platform uses process mining and AI to give you a living digital twin of your business operation. It’s system-agnostic and without bias, and empowers companies to reduce waste, create value and benefit people across the top, bottom, and green lines. Since 2011, the Celonis platform has enabled its customers to identify more than $18 billion in value. Celonis is headquartered in Munich, Germany, and New York City, USA, with more than 20 offices worldwide.
Get familiar with the Celonis Process Intelligence Platform by watching this video.
Equal Opportunity at Celonis:
Celonis is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment and equal opportunity in all aspects of employment. We will not tolerate any unlawful discrimination or harassment of any kind. We make all employment decisions without regard to race/ethnicity, color, sex, pregnancy, age, sexual orientation, gender identity or expression, transgender status, national origin, citizenship status, religion, physical or mental disability, veteran status, or any other factor protected by applicable anti-discrimination laws. As a US federal contractor, we are committed to the principles of affirmative action in accordance with applicable laws and regulations. Different makes us better.
Your Privacy:
Any information you submit to Celonis as part of your application will be processed in accordance with Celonis’ Accessibility and Candidate Notices
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