Do you have a proven track record of crafting and executing events, and customer experiences that ignite engagement and prompt action? Do you thrive on fine-tuning multiple, simultaneous events based on real-time feedback? Do sales teams sing your praises based on the strategies and support you provide? Did you stumble across the perfect next step in your marketing career? You just might have... We are seeking a dynamic and strategic Field Marketing Associate to join our team and play a pivotal role in driving the success of our industry trade shows, community field marketing programs, and account-based marketing activities. In this role, you will collaborate closely with the marketing, sales, and community teams to develop, execute, and measure field marketing initiatives that contribute to our overall business objectives. You will be responsible for optimizing customer expansion programs, fostering cross-functional collaboration, and managing regional field marketing budgets.
This position is fully remote. This role will work cross-functionally with teams located in the US, New Zealand, and Australia, and will need to be available for core work hours based on the location of the employee.
Responsibilities:
- Partner closely with the marketing, sales, and community teams on planning, execution, and KPIs of our industry trade shows and community field marketing programs
- Increase the impact of customer expansion marketing programs by acting as the bridge between Customer Success, Sales, and other relevant teams supporting demand generation and account expansion
- Collaborate with Community and GTM Teams to deliver a world-class annual customer conference
- Coordinate DroneDeploy’s participation in 15+ trade shows per year, as well as support other owned events
- Think strategically about the entire event before, during, and after leveraging demand generation campaigns, target ABM plays, and set the pre-sales and sales teams up for success
- Track field marketing program success via SFDC and Tableau
- Track regional field marketing budget and spend
How performance in this role is measured:
- Pipeline & Revenue with Target Accounts: your end-to-end planning and event plays will resonate and captivate, driving engagement and hitting pipeline targets
- Event Impact: Gauge the success of our tradeshows and field events not just by attendance, but by measuring the lasting impression they leave on attendees and their subsequent actions.
- Sales Uplift: Witness an uptick in sales productivity and conversion rates, reflecting the impact of your sales-focused support, partnership, and enablement initiatives.
- KPI Mastery: Prove your strategic prowess as you consistently meet and surpass key performance indicators (KPIs), demonstrating the laser focus of your initiatives.
Success in this role looks like:
- You are highly curious, with a strong desire to get to know our customers and prospects, as much as you love event execution
- You have a passion to actively partner with sales teams to generate pipeline and drive the business
- You understand that the art of field marketing is elevated by the science of data analysis, and you embrace this duality with open arms.
- You are highly motivated to work side by side with passionate professionals who are redefining the reality capture landscape.
Requirements:
- 3-5 years of hands-on field marketing, event coordination, customer marketing, or account-based marketing experience in B2B Enterprise SaaS or technology company
- Experience building impactful relationships with internal teams and customers
- Tech-savviness and familiarity with marketing tools and platforms (Marketo, Salesforce, Tableau, Notion) for executing and measuring events.
- You've played the sales-support superhero role and understand the dynamics of aligning marketing efforts to revenue.
- Interest in and curiosity for technology and the AEC and Energy & Emerging industries
- Previous experience managing events in Construction, Renewables, or Oil & Gas is a plus
- A passion for drones, robotics, AI, and other emerging tech is a huge plus!
- Willing to travel domestically 30% of the time for tradeshows, roadshows, and company events, with some potential international travel
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