Facebook Ads Specialist - Freelance

About Twine

We're a thriving ecosystem of top-tier freelancers from around the world. Trusted by Fortune 500 companies and Silicon Valley startups, Twine is the go-to platform for mission-critical projects. With over half a million registered freelancers and a growing roster of 35,000+ companies, we've become the comprehensive solution for freelancing.

Our Mission

At Twine, we recognise that companies require a flexible approach to hiring expert freelancers for their most critical projects. Traditional freelance platforms often fall short when it comes to scalability and diversity. That's where we shine. Twine operates as a thriving global freelance network, with diverse experts across various fields, including marketing, engineering, and AI. Our core mission is to empower creators, whether they're businesses or individual freelancers, to thrive in their creative endeavours.

About the Role

We are looking for a Facebook Ads Specialist to join our client's digital marketing team. This role focuses on planning, managing, and optimising Facebook ad campaigns to achieve high engagement and ROI. If you are passionate about performance marketing and enjoy working with data-driven strategies, this is the perfect opportunity.

Job Description:

• Plan and execute Facebook ad campaigns aligned with business goals.
• Optimise campaigns to increase conversions and lower ad spend.
• Manage Facebook Pixel for accurate tracking and insights.
• Implement retargeting strategies to maximise revenue.
• Generate performance reports and suggest campaign improvements.

Requirements

• Proven experience with Facebook Ads Manager and campaign optimisation.
• Strong understanding of Pixel tracking and retargeting strategies.
• Analytical mindset with the ability to interpret campaign data.
• Prior experience with e-commerce or service-based industries is a plus.
• Ability to work independently and meet performance deadlines.