Executive Vice President, Health and Wellness, Paid Media
Hybrid work structure, ideally based in New York but open to other major metro areas
Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future.
Burson operates under WPP (NYSE: WPP), the creative transformation company. Learn more at www.bursonglobal.com.
THE ROLE:
We are looking for a Senior Vice President (SVP), Paid Media, also known as Media Group Director, to join our best-in-class Digital Health team within Burson's reputable national Healthcare practice.
You will be responsible for leading client paid media programs toward stated client and company objectives as well as for the growth, management, retention, and satisfaction of multiple accounts. You will also:
- Partner with clients to address measured media landscape.
- Work with client stakeholders across multiple digital disciplines to propose, defend and grow media spend across all healthcare performance-based marketing channels.
- Collaborate with the larger digital health team and healthcare practice stakeholders
- Participate in the larger healthcare new business process and help to lead both paid-specific, organic growth and new business
- Partner with other senior leads on the paid media, digital and healthcare practice teams on operational, staffing, resourcing and team training activities
- Mentor junior members both within digital health team and larger healthcare practice
This is an opportunity for someone looking to take on a leadership role and help to evolve the current paid media landscape within the healthcare team and broader communications space. You are passionate about healthcare paid media and excited to be at the forefront in the pharmaceutical sector.
THE WORK:
- Be the primary strategic partner for assigned Healthcare clients related to paid media marketing across omnichannel activities (social, programmatic, endemic, search, HER, POC, HCP, patient, influencer, etc.)
- Develop a deep understanding of the clients’ brands and disease states and determine how paid media support and expansion can provide a benefit to their audiences
- Develop paid digital media strategy across platforms such as Facebook, Instagram, Snapchat, TikTok, X, LinkedIn, Reddit, Pinterest, YouTube, Sermo, Doximity, Phreesia and programmatic/endemic partners among others
- Develop relationships with important partners at all relevant paid media platforms
- Work with the integrated account team to manage client relationship as related to paid strategy, team and performance
- Establish new projects, grow client revenue
- Help to establish and support a growth/expansion vision for the paid media team
- Collaborate with other specialists and account team members to ensure consistency across campaigns
- Lead and contribute to new business development
- Partner with cross-WPP teams for information sharing and thought leadership
- Work with the digital health team to develop trainings for teams
EXPERIENCE THAT CONTRIBUTES TO SUCCESS:
- 12-15+ years of experience in paid social, media, or marketing agency environments
- Healthcare/pharmaceutical knowledge and industry background and interest a must; pharmaceutical experience preferred
- Paid media expertise in an agency setting, both paid media and PR/communications/marketing agency (latter preferred, not required)
- Advanced experience in planning across all channels in order to act as a technical expert for team members
- Deep knowledge of paid media platforms across HCP and consumer audiences
- Knowledge of statistical methods and testing methodology (preferred)
- Multichannel experience with search, social, display, programmatic, endemic, HER, POC and CTV (preferred)
- High competency level in deck writing/spreadsheet proficiency and MS Office with specific experience and strengths in Excel and PowerPoint
- Experience growing teams/businesses
- Desire to work in a diverse and inclusive organization as an active participant in culture initiatives, training opportunities and employee resource groups
BURSON PERKS:
- Hybrid work environment that offers the flexibility and balance of working from home and going into the office
- Career growth opportunities through continued education, training & development courses, and BCW’s Career Pathing program
- Employee Resource Groups that provide our employees the platform to network, build key leadership skills, gain greater visibility and access to senior leadership, have an impact at Burson and the outside community and accelerate their careers.
- Paid time off for vacation, sick and personal days, as well as Summer Fridays. Our Flexible Holiday Policy includes 9 paid holidays inclusive of Juneteenth and World Mental Health Day, with the option to swap out a company holiday for another personally significant day. We also offer paid time off for voting, jury duty, bereavement and school leave. In addition, our offices are closed for Winter Break between Christmas Eve and New Year’s Day.
- 12 weeks paid Parental Leave to bond with your new child, also inclusive of adoption and foster care
- Wellness benefits including healthcare, vision, dental and pet insurance, as well as free virtual or in-person counselling for mental health.
- 401K Savings and Investment Plans
- Commuter benefits using pre-tax dollars per month to pay for eligible commuting & parking expenses
- WPP Employee Discount Program based on client roster
- More information on benefits can be found Here.
ABOUT BURSON:
At Burson, diversity, equity and inclusion are not just values; they are strategic imperatives that fuel our future in an industry built on the art of understanding, connecting and developing relationships. We believe that a diverse workforce is essential for inspiring bold ideas, fostering constructive dialogue and cultivating meaningful experiences that drive innovation and creativity. It also enables our agency to thrive and deliver brilliant work.
As an Equal Opportunity Employer, Burson does not discriminate against applicants or employees because of their race, creed, color, age, religion, sex, disability, sexual orientation, gender, gender identity or expression, marital status, military status, national origin, or ancestry.
For more information, visit www.bursonglobal.com.
When you click the "Submit Application" button below, this will send any information you add below to Burson. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.
Recruitment Privacy Notice:
https://www.bursonglobal.com/p/recruitment-privacy-notice
California Recruitment Privacy Notice:
https://www.bursonglobal.com/p/california-recruitment-privacy-notice
The base salary for this position at the time of this posting may range from $155,000 to $390,000. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package; click here for more details: https://mybenefits.wpp.com/public/welcome
Our careers page is designed to be accessible to everyone. If you need any specific accommodations during the application process, feel free to reach out to us at [email protected]. Please note that this email is for applicants needing special assistance, so we may not be able to reply to other inquiries.
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